Marketing

['The first module examines various perspectives on strategy. This course provides you with a comprehensive and current knowledge on strategy in organizations.', 'The second module focuses on consumer behavior. During this course, you will develop specialized knowledge and insights about consumer behavior, consumption habits, and purchase expectations, which are valuable for satisfying consumers and creating value for them as well as for the company.', 'The third module focuses on consumer and market analysis addresses the complexity of making strategic and operational decisions. This course provides you with the concepts and tools to handle this complexity and offers the opportunity to actually formulate and implement marketing strategies.', 'During the fourth module focuses on strategic marketing planning you will participate in a real-life strategic marketing process and practically apply the knowledge developed during your studies. In this course,you will take part in developing a marketing plan for a company or an organization.', 'During the second semester you study elective courses and one option is a two months internship.']