Program Overview
The Public Relations at Manchester Metropolitan University is a MSc programme in Communications & Media over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Public Relations programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 2,400 (Tuition (Module)) — International students; GBP 1,410 (Tuition (Module)) — EU/EEA students
- Location: Manchester, United Kingdom
Career Opportunities
Graduates of the Public Relations programme are prepared for diverse careers in communications & media:
- Journalist
- PR Manager
- Content Strategist
- Media Producer
- Digital Marketing Manager
- Communications Officer
Program Curriculum
Course Structure
- Public Relations Theory, Strategy and Planning
- Strategy and Planning for Digital and Social Media Communications
- Public Relations Skills & Specialisms
- Investigating Business Practice and Research Methods
- Research Project or Dissertation
- Communications Theory: Models of linear communication; persuasive communications; identifying stakeholder groups and defining publics; network theory.
- Public Relations Strategy: PR audit and determination of issues; defining objectives, defining audience and message themes.
- Campaign Planning: Planning structure and format; integrating communications planning; campaign scheduling and budgeting; researching and evaluating campaign effectiveness.
- Digital & Social Media Communications Strategy: Customer acquisition strategy; Developing the digital and social media proposition; user experience, customer effectiveness, experience design and usability.
- The Digital and Social Media Channel:\xa0Search Engine Marketing and PPC; Affiliates; e-mail marketing, mobile applications and mobile futures; approaches to social media marketing. Contemporary and best practice tool use and management
- Digital & Social Media Communications Campaign Planning: Acquisition and retention planning; Developing digital and social relationships, customer retention and value analysis; managing digital and social media customer value; digital and social analytics, engagement, ROI, ROE, campaign evaluation.
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 2,400 (Tuition (Module)) — International students; GBP 1,410 (Tuition (Module)) — EU/EEA students
Tuition fees: GBP 2,400 (Tuition (Module)) — International students; GBP 1,410 (Tuition (Module)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Manchester Metropolitan University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Manchester Metropolitan University
Manchester Metropolitan University
Manchester, England
Manchester Metropolitan University is a public university in Manchester, England. The university's predecessor, Manchester Polytechnic, gained university status in 1992. The university has 44,000...
University Profile- Start Date 2017-09-19
- Language English
- Duration 12 months