Arts Management (MA)

Course Structure

Full-time students: The MA Arts Management is one year for full-time students and consists of:

Semester one:
SCA 7002 Cultural Policy: International Perspectives SCA 7003 Contemporary Issues in Arts and Cultural Industries Management.

Semester two:
SCA 7001 Engaging Audiences SCA 7004 Essential Skills in Arts and Cultural Industries Management Full Year Courses: SCA 7005 Professional Development and Work Placement SCA 7006 Research in Arts and Cultural Industries Management

Summer (June to September):
SCA 8001 SUM Dissertation module. Two options – a 15,000 word dissertation; or a consultancy research project with a client arts organisation. Part-time students:
The MA Arts Management for full-time students is three years and consists of:

Year one:
SCA 7003 Contemporary Issues in Arts and Cultural Industries Management (Semester 1)
SCA 7004 Essential Skills in Arts and Cultural Industries Management (Semester 2) SCA 7005 Professional Development and Work Placement (Full Year) Year two:
SCA 7002 Cultural Policy: International Perspectives (Semester 1) SCA 7001 Engaging Audiences (Semester 2) SCA 7006 Research in Arts and Cultural Industries Management (Full Year) Year three:
SCA 8001 SUM Dissertation module Two options – a 15,000 word dissertation; or a consultancy research project with a client arts organisation.

Exit qualifications are available: · A Postgraduate Diploma (PG Dip) in Arts Management is available on completion (achieving minimum pass grade) of all 6 taught core modules, but waiving the dissertation/research project. · A Postgraduate Certificate (PG Cert) in Arts Management is available on completion (achieving minimum pass grade) of 3 taught core modules – SCA7003, SCA7004 and SCA7005. No other combinations are accepted

Core Modules

The MA consists of six core compulsory taught modules and an independent research module : SCA7001: Engaging Audiences SCA7002: Cultural Policy: International Perspectives SCA 7003: Contemporary issues in Arts and Cultural Industries Management SCA 7004: Essential Skills in Arts and Cultural Industries Management SCA7005: Professional Development and Work Placement SCA7006: Research in Arts and Cultural Industries Management SCA8001: Arts Management Dissertation/Research Project (consultancy research or academic dissertation)

Course Details

This MA is suitable for a range of participants. Early and mid-career arts managers, who wish to develop their practice and understanding of the background, theories and principles of arts and cultural management, will find this degree invaluable. While there is a focus on the publicly subsidised arts sector, the MA serves as a strong and valuable route for graduates who are interested in creating their own cultural ventures for self-employment and who are hoping to work across disciplines in the creative and cultural industries, heritage and other cultural fields. Additionally, it has proven of value for creative practitioners/artists to advance their management and business development skills. Students completing the course in full will undertake an independent research project to fulfil the requirements of a Masters qualification. Students completing the taught component will graduate with a Postgraduate Diploma in Arts Management. Prospective students may have additional questions about the programme. We have built a Linktree where you can find answers to the most Frequently Asked Questions, some Open Access reading and other information: https://linktr.ee/QUBAMCP You can use this link to find us on Twitter and LinkedIn and particularly check out our Youtube channel where you can find student presentations on independent research projects and some other interesting videos. https://www.qub.ac.uk/schools/ael/Study/Arts/PostgraduateTaught/MAArtsManagement/

Training Modules

SCA 7001: Engaging Audiences, 2nd semester, year 2 for part time students This module introduces students to key debates in both theories and practice of how the ‘public’ engage with arts and cultural experiences. Blending theoretical and strategically oriented sessions with practice-based teaching, it explores how the mode and value of engagement with the public has and continues to change rapidly. 1. Overview of audiences discourse; contemporary issues in theories of engagement, development & participation 2. Cultural rights and cultural citizenship (local & international perspectives) 3. Audiences as part of strategic management 4. Planning & tools for effective engagement (digital engagement, branding, etc) 5. Data in relation to audiences & the public 6. Evaluation, analysis & understanding the customer/consumer SCA 7002: Cultural policy: international perspectives , 1st semester, year 2 for part time students This module introduces students to theoretical perspectives in cultural policy with attention to its influence on arts and cultural industries management. It will explore how various historical, political, social, economic and cultural contexts and objectives shape cultural policies. It will explore how these in turn define and influence arts and cultural industries’ management and practices in different nation states, and at regional and international levels. Through this it will reveal the tensions and values at play within the cultural policy field. 1. Policymaking in relationship to arts and cultural industries management,  theories, models and approaches 2. Political regimes, cultural policy regulations and cultural rights 3. Cultural values and measurements 4. Cultural policy levels: local, (sub/supra) national 5. Intercultural and international policy and diplomacy SCA 7003: Contemporary issues in Arts and Cultural Industries Management, 1st semester, year 1 for part time students This module is taught in two parts to provide students with an overview of key issues in the contemporary management of the arts and cultural industries and deliver key tools and frameworks to plan and make management decisions. Part 1: Overview of contemporary arts and cultural management Leadership & management Ethics Entrepreneurship Risk and managing uncertainty Part 2: Strategic & critical thinking Approaches to planning & management Strategic Analysis tools & frameworks Models and governance structures in business SCA 7004: Essential Skills in Arts and Cultural Industries Management, 2nd semester, year 1 for part time students * This course is delivered using case studies. Working in groups, students will develop core business and management skills and apply them to real arts and cultural organisations. 1. Planning as Decision Making & Evaluation 2. Budgeting, cashflow and financial management 3. Essential planning, practice and techniques of fundraising and income generation 4. Risk and variables in the planning process 5. Time and Resource Management 6. Business essentials: Legal Issues 7. End of Year Accounts and the differing requirements within the private and public sector * Students will be required to complete a pre-requisite online independent study short course in MS Excel in advance of this module. This is supplied through QUB with no additional costs. SCA 7005: Professional Development and Work Placement, full year module (mostly 2nd semester), year 1 for part time students. This module is designed to aid students in developing their own professional practice and supporting their translation of course research and theoretical learning into the contemporary arts and cultural workspace. It embeds some of the underpinning themes of the MA in Arts Management programme: the promotion of critical, reflective and reflexive thinking in research and practice; the opening up of discussion on international and transcultural working and how to develop diverse and equitable practices; and the practice of ethical and informed decision-making within the contemporary cultural and creative sector. As an interdisciplinary course offered to all MA students in AEL, it is specifically aimed at supporting students who are planning to work in the cultural and creative sector as both freelance and employed workers and has been structured to support the professional development of those who intend to practise as both artists and managers within their chosen field. Assessment is completed via a personal Learning Journal and a 10-minute Video Presentation. This module includes an 18-day working placement to be completed between November and July. This is a self-organised voluntary placement supported by one-to-one advice from QUB staff. QUB supplies a list of organisations and creative businesses with relevant contact information and guides students through the process as part of their learning. SCA 7006: Research in arts and cultural industries management, 1st semester, year 2 for part time students This module will explore the array of epistemic and methodological considerations and decisions in doing research in the arts and cultural industries. It will also support students in preparing for their final independent research project. Arts & cultural industries management & cultural policy research is inherently interdisciplinary, transdisciplinary and cross-disciplinary. Research in these field must therefore consider multiple epistemological approaches including but not confined to arts and humanities: political science, sociology, management studies, cultural studies. Additionally, the field often draws on both academic and practice-based research influenced from within and outside academia. Content will include: 1. Key concepts (ontology, epistemology, structures of research and discourses, literature review) 2. Research planning: proposal development and literature review 3. Project management and research ethics 4. Research methodologies: quantitative and qualitative methods, modes of analysis 5. Data collection and analysis SCA8001 Arts Management Dissertation/Research Project, Semester 3 (Summer) Once students have completed the taught modules, they undertake an independent research project with professional and academic supervision. These projects must be theoretically situated in academic literature and compliant with university policies. Students choose one of two options: a. Academic Dissertation Devise and complete an original written academic dissertation on a pre-approved topic related to arts & cultural industries management and cultural policy. Students completing their dissertation may choose a number of forms including but not confined to: • Critical literature review • Qualitative/quantitative research project involving fieldwork (interviews, case studies, focus groups, surveys) • Ethnography/autoethnography • Policy review (engaging in policy analysis within or across a range of fields). Topics will be approved based on viability, clarity, relevance to the field of arts & cultural industries management and cultural policy research. b. Consultancy Research Project Devise, conduct & report on a research project in response to a consultancy brief devised in advance with independent arts & cultural businesses and pre-approved by academic staff. Students develop and conduct research, liaise with client organisations, and report their findings and recommendations to a defined brief and timescale (and budget if appropriate). Examples of this might include: • Project evaluation • Archival work • Historic analysis & review • Strategic or management review relating to planning, programming, income generation • Market research • Participant/audience research • Work-based project planning & delivery

People teaching you Dr Ali FitzGibbon Senior Lecturer in Creative and Cultural Industries Management SAEL Email: a.fitzgibbon@qub.ac.uk Dr Anders Rykkja Lecturer in Arts Management SAEL Email: a.rykkja@qub.ac.uk Dr Kim Marie Spence Lecturer in Arts Management and Cultural Policy SAEL Email: k.spence@qub.ac.uk