The Master's Degree Programme in Digital Marketing and Analytics at the University of Eastern Finland is a two-year program designed to equip students with the skills to navigate and lead in the digital business landscape. The curriculum emphasizes core themes such as digital marketing, data analytics, platform economy, sensory marketing, and customer behavior. By integrating cutting-edge academic research with practical industry insights, the program prepares graduates to develop data-driven marketing strategies that effectively address contemporary consumer behaviors and market dynamics.
Graduates of this program are well-prepared for diverse career paths, including roles as marketing managers, digital marketers, system designers, data analysts, researchers, consultants, and entrepreneurs. The program also lays a strong foundation for those interested in pursuing doctoral studies. Instruction is delivered in English, and the program is conducted across the Joensuu and Kuopio campuses. Tuition is free for EU/EEA nationals, while non-EU/EEA nationals are subject to a fee of €10,000 per academic year.