Program structure

Tiffin University's Master of Business Administration (MBA) with a concentration in Strategic Brand & Digital Marketing is designed to equip students with advanced marketing knowledge and skills essential for success in today's global economy. The program delves into contemporary topics such as strategic brand management, global marketing, information systems, and marketing field analysis, providing a comprehensive understanding of both traditional and digital marketing strategies.

Program Format:

• Duration: The program comprises 32-36 credit hours and can be completed in as little as 14 months for full-time students.

• Delivery Options:

  • On-Campus: Courses are offered in two terms per semester, with start dates in January, May, August, and October.
  • Online: Courses are available in two terms per semester, starting in January, March, May, July, August, and October.

Curriculum Overview:

The MBA program consists of core business courses and specialized marketing concentration courses.

Core MBA Courses:

These courses provide a solid foundation in business administration, covering areas such as management, finance, and strategic planning.

Marketing Concentration Courses:

1. Digital Information Systems for Marketing (MKT 526): This course provides students with the key concepts and tools to turn raw data, marketing metrics, and information into useful marketing intelligence. Students will examine new and existing technologies for data mining and market information access to assist in strategic decision-making. The course will provide an understanding of the role of digital and traditional integrated marketing communications in the overall marketing program and its contribution to marketing strategy.

2. Strategic Brand Management (MKT 623): This course addresses the strategic importance of branding and focuses on the design and implementation of marketing programs and activities to build, measure, and manage brand equity. It addresses three important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?

3. Digital Analytical Global Marketing Management (MKT 627): This course equips students with the skills and knowledge necessary to effectively develop and execute digital marketing strategies for global audiences. Topics include cross-cultural communication, global branding, localization, and global market research.

Experiential Learning Opportunities:

• Real-World Projects: Engage in practical marketing and consulting projects that can be added as experience to your resume.

• Industry-Experienced Faculty: Learn from faculty who bring years of professional marketing experience, providing insights into current industry practices.

• Networking Opportunities: Participate in events and activities that connect you with professionals in the marketing field, enhancing your professional network.

For a detailed breakdown of the program structure and course descriptions, please refer to Tiffin University's MBA in Strategic Brand & Digital Marketing.

Note: Program requirements and course offerings are subject to change. It is advisable to consult the university's official resources or contact the admissions office for the most current information.

Fees and Funding

Tiffin University offers a transparent tuition structure for its graduate programs, including the Master of Business Administration (MBA) in Strategic Brand & Digital Marketing. As of the 2024-2025 academic year, the tuition and associated costs are as follows:

Graduate Programs (Online & On-Campus):

• Tuition:

  • $750 per credit hour.
  • Estimated total tuition for the MBA program: $22,400.

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• Fees:

  • Technology and Campus Service Fee: Included in the tuition cost.
  • Supplemental Course Material Fees: Applicable to certain courses; refer to course descriptions for details.

Additional Costs:

• Books and Supplies:

  • Estimated at $1,500 per year.

• Living Expenses (for on-campus students):

  • Housing and Food: Estimated at $4,818 per semester.

Note: Tuition rates are consistent for both domestic and international students.

For a detailed breakdown of tuition and fees, please visit Tiffin University's Tuition & Fees page.

Scholarship Guidance

Tiffin University offers various financial aid options to support students enrolled in the Master of Business Administration (MBA) in Strategic Brand & Digital Marketing program. These include scholarships and discounts designed to make graduate education more accessible.

Alumni Discount:

• Graduate students who have previously earned a bachelor's and/or master's degree from Tiffin University are eligible for a discount of $250 per credit hour for master's programs. This discount is not combinable with other university scholarships, grants, or discounts.

Military Discounts:

• Active Duty Tuition Rate: Active duty military personnel are eligible for a reduced tuition rate of $250 per credit hour for undergraduate bachelor degree programs. Students receiving this rate are not eligible for additional Tiffin University scholarships, grants, or discounts. Proof of active duty status is required annually.

• Retired Military Discount: Retired military personnel, veterans, reservists, National Guard members, and dependents of active duty personnel (spouse/children) are eligible for a tuition discount of $150 per credit hour for undergraduate degree programs and $250 per credit hour for graduate degree programs. This discount cannot be combined with other university financial aid. Annual proof of eligibility is required.

Partner Institution Employee Discounts:

• Employees of partner institutions may receive tuition discounts. The specific discount amounts and eligibility criteria vary by partnership agreement. Students receiving this discount are not eligible for additional Tiffin University institutional aid. Proof of employment is required annually.

Endowed Scholarships:

• Tiffin University offers endowed scholarships funded by donors, which may have specific eligibility criteria. For example, the Doepker Scholarship supports a graduate student who meets the following requirements:
  • Accepted into the MBA program at Tiffin University.
  • Holds an incoming GPA of 3.0 or better.
  • Is an active member of the TU School of Business Club.

For more detailed information on available scholarships, discounts, and eligibility criteria, please visit Tiffin University's Grants & Scholarships – Master’s page.

Note: Scholarship availability and eligibility criteria are subject to change. It is advisable to consult the university's official resources or contact the financial aid office for the most current information.

Admission Requirements

Tiffin University seeks candidates who demonstrate academic readiness and potential for success in its Master of Business Administration (MBA) program with a concentration in Strategic Brand & Digital Marketing. The admission criteria are as follows:

General Requirements:

• Educational Background:

  • A bachelor's degree from a regionally accredited institution is required.

• Grade Point Average (GPA):

  • An undergraduate GPA of 3.0 or higher on a 4.0 scale is preferred.
  • Applicants with a GPA below 3.0 may be considered but may need to submit additional documentation, such as a current resume, to support their application.

• Standardized Tests:

  • Submission of GRE or GMAT scores is not required for admission.

International Applicants:

• English Language Proficiency:

  • Non-native English speakers must demonstrate proficiency through one of the following standardized tests:
    • TOEFL: Minimum score of 79 (iBT).
    • IELTS: Minimum overall band score of 6.0.
    • Duolingo English Test: Minimum score of 100.
    • PTE Academic: Minimum score of 50.

• Educational Credentials:

  • Applicants with three-year bachelor's degrees from India must have graduated from colleges accredited by NAAC with a grade of 'A' or better. In some cases, a three-year bachelor's degree combined with one year of a master's degree may be acceptable.

Application Materials:

• Official Transcripts:

  • Submit official transcripts from all previously attended institutions.

• Resume:

  • A current resume detailing professional experience and educational background.

• Additional Documentation:

  • The admissions committee may request further materials, such as letters of recommendation or a personal statement, particularly for applicants with a GPA below 3.0.

Application Process:

1. Online Application:

   • Complete and submit the online application form available on Tiffin University's official website.

2. Submission of Documents:

   • Provide all required documents, including transcripts and proof of English language proficiency (for international applicants).

3. Review and Decision:

   • The admissions committee will review the application and notify the applicant of the decision.

For detailed information on the application process and requirements, please visit Tiffin University's Admission Requirements page.

Note: Admission requirements are subject to change. It is advisable to consult the university's official resources or contact the admissions office for the most current information.

Application Procedure

Applying to Tiffin University's Master of Business Administration (MBA) program with a concentration in Strategic Brand & Digital Marketing involves several key steps. The university offers multiple start dates throughout the year, providing flexibility for applicants.

Steps to Apply:

1. Complete the Online Application:

   • Access and submit the free online application form available on Tiffin University's official website. There is no application fee for online submissions.

2. Submit Official Transcripts:

   • Request official transcripts from all previously attended institutions to be sent directly to Tiffin University's admissions office. A bachelor's degree from a regionally accredited institution is required.

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3. Provide a Current Resume:

   • Submit a current resume detailing your professional experience and educational background. This is particularly important if your undergraduate GPA is below 3.0.

     Tiffin University

4. Optional Standardized Test Scores:

   • Submission of GRE or GMAT scores is not required for admission.

5. Additional Documentation:

   • Depending on your academic background, the admissions office may request supplementary materials such as letters of recommendation or a personal statement.

International Applicants:

• English Language Proficiency:

  • Non-native English speakers must demonstrate proficiency through standardized tests such as TOEFL, IELTS, Duolingo English Test, or PTE Academic.

• Educational Credentials:

  • Applicants with three-year bachelor's degrees from India must have graduated from colleges accredited by NAAC with a grade of 'A' or better.

Application Deadlines:

Tiffin University operates on a rolling admissions basis with multiple start dates:

• On-Campus Programs:

  • Semesters commence in January, May, August, and October.

• Online Programs:

  • Terms begin in January, March, May, July, August, and October.

To ensure ample processing time, it is advisable to submit your application and all required documents at least six weeks before your intended start date.

For detailed information on the application process and to access the online application form, please visit Tiffin University's Graduate Application.

Note: Application procedures and requirements are subject to change. For the most current information, consult the university's official resources or contact the admissions office directly.