Program Overview
The Advertising Communication at Carlos III University of Madrid is a Master programme in Communications & Media taught in English, Spanish over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Advertising Communication programme are well-prepared for careers in academia, industry, government, and the private sector across Spain and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English, Spanish
- Study mode: On-campus
- Tuition: EUR 9,900 (Tuition (Year)) — International students; EUR 6,600 (Tuition (Year)) — EU/EEA students
- Location: Madrid, Spain
Career Opportunities
Graduates of the Advertising Communication programme are prepared for diverse careers in communications & media:
- Journalist
- PR Manager
- Content Strategist
- Media Producer
- Digital Marketing Manager
- Communications Officer
Program Curriculum
Course Structure
- Comunication and Advertising Foundations
- Branding y Digital Branding
- Creativity I: from the concept to the campaing
- Creativity II: trends and new media
- Product Direction of Advertising Projects
- Advanced Consumer Behaviour
- Advertising Law and Intellectual Property Law
- Research methodology in Communication and Advertising
- Branded Content and New Trends
- Corporate Communication
- Cultural Creativity
- Media Planning
- Advertising Efficacy: pretest and postest
- Copywriting and Art Direction
- Marketing Intelligence: Brand metrics and monitoring
- Trasnmedia Projects Management
- Workshop in Interactive Advertising and Advergaming
- Workshop in Brand Strategy
- Internships
- Master Thesis
Admission Requirements
Academic Requirements
Requirements
It will be necessary to hold a Spanish official university degree or another issued by an institution of higher education located in another member state of the European Higher Education Area empowering therein for access to Master studies.
Admission criteria
- Academic record of studies access: 40%
- Level of knowledge of other languages* (B2): 10%
- Professional experience: 20%
- Qualifications obtained in core subjects to take the master: 10%
- Motivation, interest and letters of recommendation: 10%
- Others: 10%
*Language Level B2 required according CEFR
Language requirements
Those students whose native language is not Spanish, must prove their knowledge, spoken and written at a level equal to or higher than B2 DELE (Diploma of Spanish as a foreign language) issued by the Instituto Cervantes.
Those students whose first language is not English must demonstrate a level of knowledge, spoken and written at a level equal to or higher than B2 according to the European framework of reference for languages FCE (First Certificate in English).
Tuition & Financial Information
Tuition Fee
EUR 9,900 (Tuition (Year)) — International students; EUR 6,600 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 9,900 (Tuition (Year)) — International students; EUR 6,600 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact Carlos III University of Madrid directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Carlos III University of Madrid
Carlos III University of Madrid
Madrid, Spain
University Charles III of Madrid (UC3M) is a public university in the Community of Madrid, Spain. Established in 1989, UC3M is an institution with a distinctly international profile. It offers a...
University Profile- Application Deadline 2001-03-18
- Start Date 2018-09-01
- Language English, Spanish
- Duration 12 months
- Credits 48