Advertising

Course Structure

1. [\'Advertising Planning\', \'Theories of Advertising\', \'Advanced Media Planning\', \'Advertising and Social Media\', \'International Advertising\', \'Advertising Creative Strategy and Research\', \'Advertising Research Methods\', \'Advertising Management\', \'Advanced Research Methods\', \'Advanced Web Topics I: Advanced Design\', \'Supervised Teaching\', \'History of Documentary Film I\', \'History of Documentary Film II\', \'Advanced Radio, Television, and Film Writing\', \'Writing for Documentary I\', \'Producing and Writing the Documentary\', \'Business of Documentary\', \'Issues and Problems in Documentary\', \'Documentary Pre-Production Planning\', \'Documentary Procedures II\', \'Documentary Field Production\', \'Documentary Research Methods\', \'Advanced Post-Production Techniques\', \'History of Journalism\', \'Issues and the Press\', \'Reporting Workshop\', \'Journalist Bootcamp\', \'Seminar in Journalism as Literature\', \'Journalist Toolkit 1\', \'Journalist Toolkit 2\', \'Newsroom Management\', \'Mass Communication History\', \'Introduction to Multimedia Communication\', \'Electronic Publishing\', \'Advanced Law of Mass Communication\', \'Web Design Principles\', \'International Communication\', \'Survey of Foreign Correspondence\', \'Research Methods in Digital Communcation\', \'Foundations of Intercultural Communication\', \'Legal Problems of Mass Communication\', \'Advanced Web Topics II\', \'Seminar in International Communication\', \'Mass Communication Theory\', \'Seminar in Mass Communication Theory\', \'Seminar in Mass Communication and Public Opinion\', \'Science/Health Communication\', \'Seminar in Mass Media and Health\', \'Research Methods in Mass Communication\', \'Content-Analysis Methods\', \'Seminar in Qualitative Research\', \'Collaborative Communication Research\', \'News and Numbers\', \'Seminar in History of Mass Communication\', \'New Media and a Democratic Society\', \'Race, Class, Gender, and Media\', \'Survey of Political Communication\', \'Seminar in Political Advertising\', \'Mass Communication and Society\', \'Seminar in First Amendment Theory\', \'Seminar in Research in Mass Communication Law\', \'Seminar in Advanced Topics in Mass Communication Law\', \'Seminar in Public Policy Toward Mass Media\', \'Covering the Arts\', \'Social Media and Society\', \'Social Media and Virtual Worlds\', \'Social Media Metrics\', \'Branding Using Social and Mobile Media\', \'Social Media Management\', \'Individual Work\', \'Supervised Research\', \'Communication Proseminar\', \'Communication Colloquium\', \'Seminar in Mass Communication Teaching\', \'Special Topics in Mass Communication\', \'Professional Internship\', \'Masters Project Seminar\', "Research for Master\'s Thesis", \'Project in Lieu of Thesis\', \'Advanced Research\', \'Research for Doctoral Dissertation\', \'Persuasion Theory and Research\', \'Theories of Public Relations\', \'Public Relations Foundations\', \'Crisis and Risk Management\', \'Public Relations and Fund Raising\', \'Public Relations and Philanthropy\', \'Public Relations Research\', \'Public Relations Management\', \'International Public Relations\', \'Problems in Public Relations\', \'Telecommunication Regulation\', \'Writing for Electronic Media\', \'Advanced TV Reporting\', \'Audience Analysis\', \'Telecommunication Management\', \'Telecommunication Outlet Systems and Practices\', \'Project in Lieu of Thesis\', \'Corporate and Brand Identity on the Web\', \'Digital Imagery in Web Design\', \'Digital Media Layout and Design\', \'Brand Management\']