Program Overview
The Advertising or Public Relations at Michigan State University is a MA programme in Communications & Media over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Advertising or Public Relations programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Location: East Lansing, United States, United States
Career Opportunities
Graduates of the Advertising or Public Relations programme are prepared for diverse careers in communications & media:
- Journalist
- PR Manager
- Content Strategist
- Media Producer
- Digital Marketing Manager
- Communications Officer
Program Curriculum
Course Structure
- Advertising and Promotion Management
- Advertising and Society
- Introduction to Quantitative Research Methods
- Marketing Management
- Media Innovations
- Strategic Brand Communication
- Media Strategy
- International Advertising
Admission Requirements
Academic Requirements
- A Graduate School application;
- Official and original transcripts and degree certification documents from all colleges attended (applicants must have completed the minimum of a 4 year bachelors program)
- Official GRE test scores on the General Test (we like to see scores at least in the 50th percentile);
- TOEFL or IELT test scores (TOEFL is preferred) for international students. The department requires a minimum TOEFL of 100 IBT with no subscores below 22; or a 237 CBT with no subscores below 22; or a 580 PBT with no subscores below 55. IELT scores must have minimum of 7.0 with no subscores below 6.5. Provisional admission may be considered with a score of 6.5 with no subscores below 6.0. Reported scores must be no older than 2 years.
- Three letters of recommendation (no special forms required);
- A personal statement and an academic statement of goals for graduate study and professional career. (The academic statement should clearly identify to which emphasis the student wishes to apply.)
- Resume
- Statement of Financial Proof *International students only
- Admission is determined by an evaluation of the complete application materials. Students with grade-point averages below 3.25 in the last two years of their undergraduate work must present evidence of special merit through professional experience or extracurricular activities.
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.
Application Deadline
2001-02-18
About Michigan State University
Michigan State University
East Lansing, United States
Michigan State University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Application Deadline 2001-02-18
- Start Date 2018-08-10
- Language English
- Duration 24 months