Business Administration - Major in Business Development and Promotion
Lucerne University of Applied Sciences and ArtsProgram Overview
The Business Administration - Major in Business Development and Promotion at Lucerne University of Applied Sciences and Arts is a MSc programme in Business & Management taught in English, German over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Business Administration - Major in Business Development and Promotion programme are well-prepared for careers in academia, industry, government, and the private sector across Switzerland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English, German
- Study mode: On-campus
- Tuition: EUR 735 (Tuition (Semester)) — International students; EUR 735 (Tuition (Semester)) — EU/EEA students
- Location: Lucerne, Switzerland
Career Opportunities
Graduates of the Business Administration - Major in Business Development and Promotion programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Network Management
- Customer Relationship Management
- Research Methods
- Change Management
- Acquisition and Presentation
- Applied Research Project
Admission Requirements
Academic Requirements
- A bachelor\'s degree in Business Administration, Business Information Technology or a related qualification
- An ability to follow tuition in English and/or German at university level
- A high level of motivation and a readiness to work hard
- A positive outcome from the admission interview
Requirement
- English C1 of the Common European Framework of Reference for Languages
Tuition & Financial Information
Tuition Fee
EUR 735 (Tuition (Semester)) — International students; EUR 735 (Tuition (Semester)) — EU/EEA students
Tuition fees: EUR 735 (Tuition (Semester)) — International students; EUR 735 (Tuition (Semester)) — EU/EEA students
Financial Aid & Scholarships
Contact Lucerne University of Applied Sciences and Arts directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Lucerne University of Applied Sciences and Arts
Lucerne University of Applied Sciences and Arts
Luzern, Switzerland
Lucerne University of Applied Sciences and Arts (German: Hochschule Luzern or HSLU) is a public university of applied sciences located in Lucerne, Switzerland. It was established in 1997 and is...
University Profile- Application Deadline 2015-05-18
- Start Date 2018-09-15
- Language English, German
- Duration 24 months
- Credits 12
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