Business with Consumer Psychology

Course Structure

1. Consumer Psychology: This module is an introduction to consumer science as it is currently practiced in the marketplace and to relevant research in academia.
2. Nudges and Behaviour Change: Module details are currently not available.
3. Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
4. Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches.
5. Applied Consumer Psychology: This module\x92s aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving field work.
6. European Business: This module examines the opportunities and constraints faced by businesses that operate on a pan-European basis. Emphasis is placed on the multi-dimensional characteristics of an economic and social space that is subject to a unique system of supra-national governance
7. New Venture Creation: This module examines the advantages and disadvantages of the various routes to business start-up, including new venture creation, or establishing a business based on your own expertise, experience and ideas; buying an established busi9ness; purchasing a franchise; and succession through a family firm, an increasingly common way of becoming involved in entrepreneurial activity.
8. Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
9. Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.
10. Enterprise by design: module information currently unavailable.
11. International Marketing Communication: This module critically examines the processes by which an integrated marketing communications program is planned, developed and executed; and to examine the environment in which advertising and promotion take place and the various regulatory, social and economic factors that affect an organisation\x92s integrated marketing communications program.
12. Global Brand Management: This module critically examines the foundations of branding and how to develop a brand from a national brand into a global brand. The module further examines factors that are important in building and maintaining a positive brand image as well as increasing brand equity.
13. International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process