Program Overview
The CIM Diploma in Professional Marketing at BPP University is a Postgraduate Diploma programme in Business & Management over 12 months, delivered Online. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the CIM Diploma in Professional Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: Online
- English requirement: IELTS 6.5
- Tuition: GBP 600 (Tuition (Module)) — International students; GBP 600 (Tuition (Module)) — EU/EEA students
Career Opportunities
Graduates of the CIM Diploma in Professional Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Strategic Marketing (Mandatory) \x96 An understanding of situation analysis and an introduction to techniques for assessing external and internal environments to enable decision making. You will learn the strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
- Mastering Metrics (Mandatory) \x96 An examination of the role of marketing metrics and how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. You will learn how these techniques, aligned to business objectives, can establish and determine marketing effectiveness.
- Driving Innovation \x96 The importance of how taking a visionary approach and embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. You will learn how the relationship between marketing and entrepreneurship can enable organisations to deliver compelling marketing solutions to achieve competitive advantage.
- Digital Strategy \x96 The importance of analysing the macro and micro-environments to enable organisations to assess the impact of the disruptive digital landscape in delivering objectives. You will learn how the management of digital channels and the application of key digital measures help to achieve business objectives and meet the overall strategic plan.
Admission Requirements
Academic Requirements
One or more of the following is required to gain entry onto this qualification:
- Professional Certificate in Marketing or Certificate in Professional Marketing.
- Any relevant Level 4 qualification.
- Foundation Degree in Business with Marketing.
- Bachelor\xc2\x92s or Master\xc2\x92s degree from a recognised university with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor\'s degrees or 60 credits in Master\'s degrees).
- Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 600 (Tuition (Module)) — International students; GBP 600 (Tuition (Module)) — EU/EEA students
Tuition fees: GBP 600 (Tuition (Module)) — International students; GBP 600 (Tuition (Module)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact BPP University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About BPP University
BPP University
London, United Kingdom
BPP University is a private university in the United Kingdom. Running courses in law, accountancy, business, nursing, and technology, the for-profit institution is currently a part of BPP...
University Profile- Start Date 2017-12-01
- Language English
- Duration 12 months
-
CIM Chartered Postgraduate Diploma in Marketing
BPP University -
Graduate Diploma of Business (GDBZ) - Digital Marketing Analytics
University of Southern Queensland -
Diploma of Advertising Bachelor of Business (Marketing)
TAFE South Australia -
Marketing Management (CIM and IDM Top Up)
London South Bank University