Program Overview
The Strategic Market Creation at Copenhagen Business School (CBS) is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Market Creation programme are well-prepared for careers in academia, industry, government, and the private sector across China and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 12,500 (Tuition (Year)) — International students
- Location: Copenhagen, China
Career Opportunities
Graduates of the Strategic Market Creation programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- [\'Marketing, Creativity and Innovation\', \'Corporate Branding, Networks and Communities\', \'Marketing Research in Innovation Processes\', \'Strategic Leadership and Brand Management\', "Consumer\'s Experiences and Design", \'Managing Knowledge, Projects and Teams\', "Master\'s Thesis"]
Admission Requirements
Academic Requirements
The MSc EBA/cand.merc. graduate programme is the natural progression for the following bachelor degrees: HA Almen from CBS, HA i projektledelse from CBS, BSc IB from CBS and BSc SEM from CBS. These bachelor degrees fulfil the entry requirements for the MSc EBA/cand.merc. programme (note that, depending on the concentration, the language requirement must also be fulfilled).
Applicants who do not have one of the above mentioned bachelor degrees can also be qualified for the programme, if the academic areas listed below are covered to a sufficient extent.\xc2\xa0
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 12,500 (Tuition (Year)) — International students
Tuition fees: EUR 12,500 (Tuition (Year)) — International students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Copenhagen Business School (CBS) directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Copenhagen Business School
Copenhagen Business School
Frederiksberg, Denmark
Copenhagen Business School (CBS) is one of Europe’s leading public business universities, located in Copenhagen, Denmark, and founded in 1917. Renowned for its strong research profile and close...
University Profile- Start Date July 2026
- Language English
- Duration 24 months
- Credits 3