Program Overview
The Integrated Marketing Communication at City University of Hong Kong is a MA programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Integrated Marketing Communication programme are well-prepared for careers in academia, industry, government, and the private sector across Hong Kong and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 635 (Tuition (Credit)) — International students; EUR 635 (Tuition (Credit)) — National students
- Location: Kowloon, Hong Kong
Career Opportunities
Graduates of the Integrated Marketing Communication programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Research Methods for Communication and New Media
- Integrated Marketing Communication
- Fundamentals of Marketing Communication
- Advertising Production and Management
- Public Relations Strategies
- Crisis Communication and Management
- Consumer Behavior Insight
- Global Communication
- Psychological Processing of New Media
- Public Communication Campaign Management
- Communication Research Seminar
- Stakeholders Relationship Management
Admission Requirements
Academic Requirements
To be eligible for admission, you must satisfy the following General Entrance Requirements:
- a Bachelor\'s degree from a recognized tertiary institution or an equivalent qualification in related field
- preferably have one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)
- TOEFL score 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test); or
- Overall band 6.5 in International English Language Testing System (IELTS); or
- Score 450 in the new College English Test (CET-6) of Chinese mainland or a pass in the old CET-6 test; or
- other equivalent qualifications
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 635 (Tuition (Credit)) — International students; EUR 635 (Tuition (Credit)) — National students
Tuition fees: EUR 635 (Tuition (Credit)) — International students; EUR 635 (Tuition (Credit)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact City University of Hong Kong directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About City University of Hong Kong
City University of Hong Kong
九龍 Kowloon, Hong Kong
City University of Hong Kong is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Application Deadline 2004-02-18
- Start Date 2018-09-01
- Language English
- Duration 12 months