Program Overview
The Communications Concentration in Strategic Public Relations at Zayed University is a MA programme in Communications & Media over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Communications Concentration in Strategic Public Relations programme are well-prepared for careers in academia, industry, government, and the private sector across United Arab Emirates and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: USD 34,849 (Tuition (Full programme)) — International students; USD 34,849 (Tuition (Full programme)) — National students
- Location: Abu Dhabi, United Arab Emirates
Career Opportunities
Graduates of the Communications Concentration in Strategic Public Relations programme are prepared for diverse careers in communications & media:
- Journalist
- PR Manager
- Content Strategist
- Media Producer
- Digital Marketing Manager
- Communications Officer
Program Curriculum
Course Structure
- Foundations of Communication Studies
- Introduction to Communication Research
- Public Relations Principles and Practices
- Advanced Writing for Communications
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 34,849 (Tuition (Full programme)) — International students; USD 34,849 (Tuition (Full programme)) — National students
Tuition fees: USD 34,849 (Tuition (Full programme)) — International students; USD 34,849 (Tuition (Full programme)) — National students
IELTS requirement: 6
Financial Aid & Scholarships
Contact Zayed University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Zayed University
Zayed University
Dubai, United Arab Emirates
Zayed University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2031-05-18
- Start Date 2018-08-20
- Language English
- Duration 24 months