Program Overview
The Marketing at Victoria University is a Master programme in Business & Management over 18 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 18 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: AUD 12,000 (Tuition (Semester)) — International students
- Location: Melbourne, Australia
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Business Ethics and Sustainability
- Business Research Methods
- Electronic Marketing
- Marketing Communication
- Marketing Research
- Marketing Strategy
- Consumer Behaviour
Admission Requirements
Academic Requirements
- Bachelor/Honours degree: Successful completion of a cognate (similar discipline) Bachelor/Honours Degree; OR
Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and a Graduate Certificate in a cognate (similar discipline) field.
Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and four years full-time work experience post-graduation including at least 2 of the 4 years full-time work experience gained while working in a dedicated supervisory/management role as approved by the College. - International: In addition to satisfying the Bachelor/Honours Degree or Mature Age admission requirements, International Students must provide evidence of proficiency in the English language as demonstrated by: International English Language Testing System or its equivalent - overall score of 6.5 and no individual band score less than 6.
- Other: Applicants who have successfully completed a non-cognate (any discipline) Bachelor/Honours Degree, are directed to the 2 year Master of Business (Management) course.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
AUD 12,000 (Tuition (Semester)) — International students
Tuition fees: AUD 12,000 (Tuition (Semester)) — International students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Victoria University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Victoria University
Victoria University
Sachseln, Switzerland
Victoria University Switzerland (often referred to as VU School of Management) is a private business school based in Neuchâtel, Switzerland. It is distinct from the larger, public Victoria...
University Profile- Start Date 2018-02-27
- Language English
- Duration 18 months