Program Overview
The Cross-Cultural Marketing and Negotiation at Ecole de Management de Normandie is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Cross-Cultural Marketing and Negotiation programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 12,000 (Tuition (Full programme)) — International students; EUR 12,000 (Tuition (Full programme)) — EU/EEA students
- Location: Caen, France
Career Opportunities
Graduates of the Cross-Cultural Marketing and Negotiation programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- [\'International business & trade,\', \'Marketing in cross-cultural context,\', \'Negotiation in cross-cultural context,\', \'Intercultural management,\', \'Interpersonal negotiation,\', \'Webmarketing\', \'Region specific issues (Asia Pacific, North America, South America, Latin America, North America, Africa & Middle East, Europe, Russia & Scandinavia, Asia Pacific).\', \'Induction Seminar,\', \'Career Management,\', \'Sustainable Development: Lectures by leading international speakers,\', \'Methodology & Academic Research,\', \'In depth cultural\', \'Foreign Languages: German, Spanish, Chinese, elective subjects).\', "One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (\\x91Missions\') proposed and validated by the Programme staff (P\xc3\xa9dagogie HEC Entrepreneurs),", \'One 2-week Challenge: Negotiation or Cross-cultural Marketing,\', \'One 6-month work placement/ internship.\']
Admission Requirements
Academic Requirements
Entry requirements
- 4 to 5 year degrees. Dispensation possible according to the opinion of the jury. English fluent
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 12,000 (Tuition (Full programme)) — International students; EUR 12,000 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 12,000 (Tuition (Full programme)) — International students; EUR 12,000 (Tuition (Full programme)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Ecole de Management de Normandie directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Ecole de Management de Normandie
Ecole de Management de Normandie
Caen, France
The École de Management de Normandie is a business school created in 1871. Incorporated as a Higher Education & Research non-profit association and operating under private law, it has campuses in...
University Profile- Application Deadline 2001-06-18
- Start Date 2018-09-11
- Language English
- Duration 12 months
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