Master of Business in Marketing & Management Strategy (Level 9)
Limerick Institute of TechnologyProgram Overview
The Master of Business in Marketing & Management Strategy (Level 9) at Limerick Institute of Technology is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Master of Business in Marketing & Management Strategy (Level 9) programme are well-prepared for careers in academia, industry, government, and the private sector across Ireland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 5,900 (Tuition (Year)) — International students; EUR 5,900 (Tuition (Year)) — EU/EEA students
- Location: Limerick, Ireland
Career Opportunities
Graduates of the Master of Business in Marketing & Management Strategy (Level 9) programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Integrated Marketing Communications (incl.New Media)
- Financial Analysis for Management Decisions
- Business Research Methods
- Research Thesis
- Planning
- Strategy and Innovation
- Consumer Behaviour and Relationship Management
- Branding and Product Management & Commercialisation
- Research Thesis
Admission Requirements
Academic Requirements
- An honours degree in business management and/or marketing with a minimum award of Second Class Honours Grade 2
- A degree in business management and/or marketing OR an appropriate professional business qualification AND at least 2 years relevant professional experience/responsibility.
- An interview may form part of the selection process.
Tuition & Financial Information
Tuition Fee
EUR 5,900 (Tuition (Year)) — International students; EUR 5,900 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 5,900 (Tuition (Year)) — International students; EUR 5,900 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact Limerick Institute of Technology directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Limerick Institute of Technology
Limerick Institute of Technology
Limerick, Ireland
TheLimerick Institute of Technology(LIT;Irish:Institiúid Teicneolaíochta Luimnigh) was aninstitute of technology, located inLimerick, Ireland. The institute had five campuses that were located...
University Profile- Application Deadline Jun, 2027
- Start Date Sep, 2026
- Language English
- Duration 12 months
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