Digital Publishing (PGDip)

Course Structure

1. [\'Design and Production for Publishing explores the role of the design and production department in the publishing process. It looks closely at current working practices in areas such as design and typography, project management, the evaluation and selection of appropriate media platforms, the buying of raw materials and manufacturing processes, and the use of external resources.\', \'Editorial Management explores the strategic role of the editor within the publishing process and the knowledge and skills required for the development of new projects, whether in print or digital form.\', \'Marketing Management for Publishing provides a systematic examination of the key concepts and disciplines of marketing and their relationship and relevance to the products of publishing. It includes coverage of the marketing mix, consumer behaviour, segmentation, targeting and positioning, and elements of market research.\', \'E-Publishing enables you to engage with the dynamic nature of a rapidly evolving part of the publishing industry. Through lectures, workshops, and talks from industry speakers, you are introduced to both the strategic and practical sides of e-publishing.\', \'Digital Media Publishing offers an examination of forms of web publishing with particular reference to standards of mark-up and accessibility. It provides an opportunity for the practical investigation of the strategies to publish digital media. Emphasis is placed on keeping content separate from presentation through semantic markup and the use of XML, AJAX and various web server technologies.\', \'International Publishing Management covers the management of publishing organisations in an international context. Focusing on the need to remain competitive and survive in the rapidly changing media communications environment, you access and use a range of analytical tools; explore international management issues through case studies; and develop an understanding of the financial tools available to management to assess performance.\', \'Publishing and Language Issues examines how language issues are affecting the development of publishing in an international context. It looks at these issues from the perspective of publishing in world languages (eg English, French), in major national and international languages (eg Chinese, Arabic), and in more local languages (eg Finnish, Kiswahili, Bengali).\', \'New Product Development addresses the fundamental issue of how publishers survive and prosper through the development of new publishing ideas. Working in groups, students simulate the new product development process, taking marketing, editorial, production and financial elements to an advanced stage and presenting the new product proposals (books, journals, international publishing projects, e-publishing projects, translated or co-published projects) to senior management.\', \'Journals Publishing introduces a rapidly changing publishing sector, covering both electronic and paper-based serial publications across science, technology, medicine, the humanities and social sciences, and the arts. Journals publishing is characterised by technological change in everything from workflow and production to online submissions systems. Where journals publishing leads, the rest of publishing often follows.\', "Children\'s Publishing explores the development of the market sector and the current shape and business practices of publishing for children and young adults. Topics include picture books, co-editions and translatability; the sector\'s links to other leisure industries, merchandising and content reuse; editing and censorship; age ranging and gatekeeping; literacy and reading campaigns; and promotion.", \'Magazine Publishing provides a comprehensive insight into and understanding of the international magazine industry and its place as both a print and electronic product. It covers a range of contemporary issues and business models, exploring the job roles involved in the production of magazines and addressing the issues of editorial content, marketing, branding, technology, law and design.\', \'Rights Management introduces the management of rights in the fast-moving world of global publishing. As well as looking at the acquisition of rights from the author, and the different rights contracted, the module covers the rights function within the publishing house and its responsibility for licensing a range of products.\', \'History and Culture of Publishing examines the culture and ideology of publishing in terms of its development throughout the 20th century, and its contemporary practice. Different theories of print culture and critiques of the role of the publisher in society are reviewed, and there is an examination of ideological challenges to the culture of publishing.\', \'Independent Study in Publishing offers you the opportunity to design a course of study to suit your own interests and concerns; to organise and carry out a work schedule set by yourself; and to determine a set of learning outcomes and assessment criteria in collaboration with the module leader and a supervisor.\', \'Dissertation or Major Project is the defining and essential component for the award of the MA degree. It is a major in-depth investigation of a subject, theme or issue significant to the study of digital publishing through research and extended written work or project (15,000 words or equivalent for major projects).\']