Program Overview
The Marketing and Communication at ESCP Europe Business School is a Master programme in Business & Management taught in English, French over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing and Communication programme are well-prepared for careers in academia, industry, government, and the private sector across China and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English, French
- Study mode: On-campus
- Tuition: EUR 17,500 (Tuition (Year)) — International students; EUR 17,500 (Tuition (Year)) — EU/EEA students
- Location: Paris, London, China
Career Opportunities
Graduates of the Marketing and Communication programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Introduce students to the marketing and communication professions, presented by well-known professionals in the field;
- Enable students to meet with Alumni;
- Enable students of the Specialized Master® in Marketing & Communication to get to know each other.
- Advertising strategies
- Media strategy 360°
- Digital strategies
- Communication case study
- New Consumption mythology
- Marketing and communication Semiotics
- Legal issues in Marketing and communication
- Supply Chain Management
- Marketing BtoB
- Consumer Behavior - Marketing BtoC
- Finance
- Strategy
- Live case study
- Marketing Performance
- Strategic Marketing (MARKSTRAT)
- Brand Strategies
- Product manager
- Recruitment process
- Market research
- Panels
- Thesis methodology
- Marketing and creativity
- Marketing of service
- International marketing
- Retail marketing
- Marketing and sustainable development
- Category Management / Merchandising
- Design Management
- Luxury Marketing
- Retail Safari
- Design and experiential management
- Collaborative marketing
Admission Requirements
Academic Requirements
- Holders of a first Master\'s degree.
- Holders of a Bachelor degree (240 ECTS) : with a minimum of 3 years professional experience
- Holders of a Bachelor degree (240 ECTS) without professional experience (less than 30% admitted)
Tuition & Financial Information
Tuition Fee
EUR 17,500 (Tuition (Year)) — International students; EUR 17,500 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 17,500 (Tuition (Year)) — International students; EUR 17,500 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact ESCP Europe Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About ESCP Europe Business School
ESCP Europe Business School
Paris, France
Visit the university profile page to learn more about this institution.
University Profile- Start Date April 2026
- Language English, French
- Duration 12 months
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