EBS - Fashion and Luxury Brand Management Specialization

Course Structure

1. [\'Mathis C, HAVAS, Maxime D, PRADA, Guillaume D, Cr\xc3\xa9dit Agricole CIB l Oriane K, Mo\xc3\xabt Hennessy l Bastien M, Ralph Lauren France SAS\', \'TRILINGUAL TRACK\', "INTERNATIONAL BACHELOR\'S TRACK", \'Comparative business law\', \'Geopolitics of multinationals l Corporate social responsibility\', \'Innovation management\', \'International marketing\', \'Trade negotiation\', \'HR Management\', \'Change management\', \'Information systems management l Auditing and engineering organisations l Supply Chain Management\', \'Business evaluation\', \'Management control l Mergers and Acquisitions\', \'Luxury Brand Management l Marketing cultural assets\', \'Social Networks and community management\', \'Marketing and current issues of sustainable development l Marketing of wine and fine foods l Risk management\', \'Sports management\', \'Economic Intelligence\', \'Internationalization of businesses\', \'Development on new markets\', \'Evaluation & Performance l Financing businesses\', \'Communication strategy & consumer behaviour\', \'Synchronised marketing (experiential, digital marketing)\', \'Management of teams and projects\', \'Management of organizational capacity\', \'History and Sociology\', \'Industry Research: Market Characteristics\', \'Economic Environment\', \'Marketing and Strategy\', \'Consumer Behavior\', "Brand Management, a Brand\'s DNA", \'Merchandising and Visual Merchandising\', \'Distribution: Luxury, Retail, E-Commerce\', \'International Marketing (Cross Cultural)\', \'Events, Public Relations, Media Relations, Viral Marketing\', \'Clothing from A to Z, Materials, Creating Collections, Quality Control\', \'Options: Cosmetics, Accessories, Jewelry\', \'Brand Protection and Counterfeiting, Licenses, Franchises, EU Legislation and Standards\', \'Applied Projects\', \'"Collection Process" project\', \'Final Dissertation and E-Portfolio\']