Program Overview
The Digital Marketing at International University of Monaco (IUM) is a MSc programme in Business & Management over 16 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Monaco and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 16 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 21,800 (Tuition (Full programme)) — International students; EUR 21,800 (Tuition (Full programme)) — EU/EEA students
- Location: Monte Carlo, Monaco
Career Opportunities
Graduates of the Digital Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Big Data and Market Research
- Quantitative Method and Statistics
- Qualitative Research
- Marketing Macro-trends
- Strategic Marketing
- Customer Experience and Cross-cultural Consumer Behavior
- CRM and Clienteling
Admission Requirements
Academic Requirements
- A 3 or 4-year university degree;
- Proof of English proficiency;
- An equivalent GPA of at least 3.0 on a 4.0 scale.
As the University\'s mission reflects its commitment to maintaining a multicultural balance and other forms of diversity within its student body, the general entry requirements may not reflect the individual minimum standards set for applicants from differing educational systems and geographic areas.
Whenever possible the University seeks to establish requirements which are accessible and realistic given the country of origin of the applicant. An example would be an applicant\'s reasonable access to testing centers if standardized test are required or the requirement of transcripts and grades when an educational system issues only exam results.
Tuition & Financial Information
Tuition Fee
EUR 21,800 (Tuition (Full programme)) — International students; EUR 21,800 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 21,800 (Tuition (Full programme)) — International students; EUR 21,800 (Tuition (Full programme)) — EU/EEA students
Financial Aid & Scholarships
Contact International University of Monaco (IUM) directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About International University of Monaco (IUM)
International University of Monaco (IUM)
Monaco, Monaco
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline 2015-12-17
- Start Date 2018-02-01
- Language English
- Duration 16 months
