Program Overview
The Business (Marketing) at Western Sydney University is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Business (Marketing) programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: AUD 25,000 (Tuition (Year)) — International students; AUD 23,080 (Tuition (Year)) — In-State students
- Location: City of Parramatta, Australia
Career Opportunities
Graduates of the Business (Marketing) programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Systems
- Buyer Behaviour
- Applied Marketing Solutions
- Integrated Brand Management
- Strategic Marketing for Managers
- Business Project
- Internship
Admission Requirements
Academic Requirements
Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline;
OR
Successfully completed an undergraduate degree, or higher, in any discipline AND a minimum of two (2) years full-time equivalent managerial/professional work experience in a related field;
OR
Successfully completed an undergraduate degree, or higher, in any discipline AND a minimum of five (5) years general work experience in a related field.
International applicants must achieve IELTS 6.5 overall score with a minimum 6.0 in each subset.
Work experience will require validation by employer and cannot be used both as a means of admission and as the basis of an application for advanced standing. Work experience will be evaluated to assess whether prospective students have demonstrated a verifiable capability in marketing such that they are enabled to undertake the discipline-specific learning contained in this Masters-level course. This criteria is impacted directly by the requirements of a curriculum that addresses AQF Level 9 knowledge and skill outcomes including a stipulation that graduates have cognitive skills to demonstrate mastery of theoretical knowledge in marketing and to reflect critically on theory and professional practice or scholarship.
Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).
Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
AUD 25,000 (Tuition (Year)) — International students; AUD 23,080 (Tuition (Year)) — In-State students
Tuition fees: AUD 25,000 (Tuition (Year)) — International students; AUD 23,080 (Tuition (Year)) — In-State students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Western Sydney University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Western Sydney
University of Western Sydney
Sydney, Australia
University of Western Sydney is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Start Date 2017-09-10
- Language English
- Duration 12 months