Program Overview
The Fashion Marketing and Communication at Polimoda Institute of Fashion Design and Marketing is a Master programme in Business & Management over 9 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Fashion Marketing and Communication programme are well-prepared for careers in academia, industry, government, and the private sector across Italy and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 9 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 21,000 (Tuition (Full programme)) — International students; EUR 21,000 (Tuition (Full programme)) — EU/EEA students
- Location: Florence, Italy
Career Opportunities
Graduates of the Fashion Marketing and Communication programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Contemporary Fashion
- Sociology of Imaginary
- Fashion Trend Forecasting
- Fashion Business Intelligence
- Fashion Marketing
- Digital Marketing & Communication
- Fashion Communication
- Styling and Digital Styling
- Strategic Planning & Copywriting
- Account Management
- Events, P.R., Press Office
- Media Buying and Planning
- Fashion Writing and Journalism
- Editorial Content Management
- Art Directing
- Fashion Blogging & Web Content Curating
- Photography, Video and Sound
- Visual Display, Packaging and Materials
- Public Speaking Techniques
Admission Requirements
Academic Requirements
The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury will be considered. Written and spoken English is required.
Admission
Candidates will be selected after completion of a written test and an interview with the Head of Department.Tuition & Financial Information
Tuition Fee
EUR 21,000 (Tuition (Full programme)) — International students; EUR 21,000 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 21,000 (Tuition (Full programme)) — International students; EUR 21,000 (Tuition (Full programme)) — EU/EEA students
Financial Aid & Scholarships
Contact Polimoda Institute of Fashion Design and Marketing directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Polimoda Institute of Fashion Design and Marketing
Polimoda Institute of Fashion Design and Marketing
Florence, Italy
Visit the university profile page to learn more about this institution.
University Profile- Language English
- Duration 9 months