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Program Overview
The Strategic Marketing at Cardiff Metropolitan University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 12,500 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
- Location: Cardiff, United Kingdom
Career Opportunities
Graduates of the Strategic Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Understanding the Behavioural elements of Marketing: Knowing Your Consumer
- Polycentric Marketing Strategies: Going International
- Modern Marketing Research
- E, Digital Marketing and Competitive Intelligence
- Effective Advertising for Competitive Advantage
- Academic Research for Business
Admission Requirements
Academic Requirements
- a relevant first degree or equivalent, at least Lower Second class\xc2\xa0
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 12,500 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 12,500 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Cardiff Metropolitan University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Cardiff Metropolitan University
Cardiff Metropolitan University
Cardiff, Wales
Cardiff Metropolitan University is a public university located in Cardiff, Wales. It was formerly known as the University of Wales Institute, Cardiff which was established in 1996.
University Profile- Application Deadline 2025-09-17
- Start Date 2017-12-15
- Language English
- Duration 24 months