Program Overview
The Strategic Marketing at Romanian-American University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Romania and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: EUR 3,100 (Tuition (Year)) — International students; EUR 2,400 (Tuition (Year)) — EU/EEA students
- Location: Bucharest, Romania
Career Opportunities
Graduates of the Strategic Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Research and Data Analysis
- Integrated Marketing Communication
- Global Marketing Management
- Customer Experience Management
- Managing Brands and Customer Equity
- Segmentation and Positioning Strategies
- Digital Marketing Management
- Supply Chain Strategy
- Pricing and Sales Management Strategy
- Measuring Marketing Effectiveness
- Marketing Planning - Decision Making
- Marketing InnovationLab
- Integrated Research and ConsultancyProject
- Strategic Marketing Simulation
- Specialized Internship
- Dissertation
- Paper Project
- International Business Negotiation
- Design Factory - Developing Innovation
- Psychology of Culture
- Presentation Skills
- International Business Ethics & Leadership
- Reality Test Labs: Testing Entrepreneurial Ideas \x96 Workshop
- The Art of Networking: Be a Best Performer
- Growth Strategies for Banks and Companies Adjusted to Emerging Markets
- Start - up Garage: Tuning the Entrepreneurial Process \x96 Workshop
- Project Management
- Doing Business with Asian Countries
- Communicating in the 21st Century
Admission Requirements
Academic Requirements
Application Documentation
- Please note that all documents should be authentic copies of the originals and where needed authenticated translations of the documents in English should be provided. Authentication can be obtained at the Romanian Embassy/Consulate or by legalizing at your local notary.
- 1 electronic, clear head photograph (3x5, passport style) in JPG/PNG format
- Certified copy of the Birth certificate
- Certified copy of the Travel Document - Passport/Travel Paper/National ID etc. according to applicable laws and regulations of transit
- Authorized translation of the Medical Certificate - stating your medical ability to undergo studies at the University and the fact that you are not a carrier for any known contagious diseases of illnesses
- Authorized translation of the transcript of records - the document that states the subjects learnt in high-school and the grades obtained. If you have not yet graduated please send transcripts for the past 3 years of high-school. if you apply for a Master Program, please send only the transcripts for the University years
- Authorized translation of the final certificate of studies certified by a Romanian Embassy - High School Graduation Diploma stating your overall average grade in a qualification equivalent to the Romanian Baccalaureate and that would allow you to pursue Higher Education in your own country. If you apply for a Master Programs please send also the Bachelor Diploma. The certification is required only after you receive the Letter of Acceptance
- Personal essay - Required only for Master Programs* (conditions of drafting)
- Proof of English skills
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 3,100 (Tuition (Year)) — International students; EUR 2,400 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 3,100 (Tuition (Year)) — International students; EUR 2,400 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6
Financial Aid & Scholarships
Contact Romanian-American University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Romanian-American University
Romanian-American University
București, Romania
Romanian-American University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Start Date 2017-10-01
- Language English
- Duration 24 months