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IAE Rennes logo

Franchising

IAE Rennes
Information last verified July 2026
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Tuition EUR 6,035 (Tuition (Year)) — International students; EUR 6,035 (Tuition (Year)) — National students
Degree Master of Marketing
Duration 12 months
Deadline May, 2027
Delivery On-campus
Location Rennes, France
Language English

Program Overview

The Franchising at IAE Rennes is a Master of Marketing programme in Humanities over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of humanities. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Franchising programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6
  5. Tuition: EUR 6,035 (Tuition (Year)) — International students; EUR 6,035 (Tuition (Year)) — National students
  6. Location: Rennes, France

Career Opportunities

Graduates of the Franchising programme are prepared for diverse careers in humanities:

  1. Researcher / Academic
  2. Cultural Programme Manager
  3. Editor / Writer
  4. Translator / Interpreter
  5. Museum Curator
  6. Communications Specialist

Program Curriculum

Course Structure

  1. Organizational structure of chains
  2. Chain management
  3. Chain marketing
  4. Specialized marketing
  5. Performance and management control in chains
  6. Chain development
  7. Chain internationalization
  8. Legal aspects of chains
  9. Internship with report (a four-month commitment is required) or research dissertation
  10. Master Thesis

Admission Requirements

Academic Requirements

Whatever your country of origin, you are required to send in your complete application file, including accompagnying documents, directly to the program coordinator. Documents written in languages other than French or English must be accompanied by certified translations into French or English

  • Program Application Form, duly completed and signed;
  • Certified copy of the Bachelor\'s degree and accompagnying certifed transcripts;
  • Evidence of English language proficiency. The language test in English is not mandatory if you are a Native English speaker or if you studied in English at University level. Non-English native speakers must submit official international scores of one of the following tests: 
    - TOEFL: 550 minimum paper test (80 IBT);
    - TOEIC: 750 or above;
    - IELTS: overall band score of 6 for Academic version;
    - Proof of prior Higher Education in English speaking country (GPA of 2-4 scale).
  • 2 passport sized photos (format 4cm x 4cm);
  • Copy of all passport pages or "carte de séjour" if applicable;
  • Certified translation in French or in English of birth certificate;
  • Detailed curriculum vitae;
  • Motivation letter written in English explaining the reasons why you are applying to the program; 

    • English Proficiency: IELTS 6 or equivalent.

    Tuition & Financial Information

    Tuition Fee

    EUR 6,035 (Tuition (Year)) — International students; EUR 6,035 (Tuition (Year)) — National students

    Tuition fees: EUR 6,035 (Tuition (Year)) — International students; EUR 6,035 (Tuition (Year)) — National students

    IELTS requirement: 6

    Financial Aid & Scholarships

    Contact IAE Rennes directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

    About IAE Rennes

    IAE Rennes logo

    IAE Rennes

    Rennes, France

    The Institut d'Etudes Politiques de Rennes also known as Sciences Po Rennes, is a French university established in 1991 in Rennes, the regional capital of Brittany. The institution is one of 10...

    University Profile
    Application Information
    • Application Deadline May, 2027
    • Start Date Sep, 2026
    • Language English
    • Duration 12 months
    Apply Now
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