Program Overview
The General Management at Hof University of Applied Sciences is a MBA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the General Management programme are well-prepared for careers in academia, industry, government, and the private sector across Germany and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 2,950 (Tuition (Semester)) — International students
- Location: Hof, Germany
Career Opportunities
Graduates of the General Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Leadership
- Change Management
- Compliance/Ethics in Organization
- International Project Management
- Controlling
- Strategy and financial frameworks
- Studieren und Arbeiten in Deutschland / Communication and negotiation skills
- Technische Aspekte Datensicherheit / Rechtliche Aspekte Datensicherheit
- International Buyer Behavior
- Product and Service Design
- Trends in supply chain management
- Marketing and Competitor Research in B-to-B Markets
- Principles of Business-to-Business Brand Management
- Compliance/Ethik in Organisation
- Multi-Channel B-to-B Marketing
- Market oriented sales and pricing strategies in international B-to-B Markets
- International Strategic Sales
- Customer Relations Management
- International Trends: Impact of the Internet of Things on Internal and external Marketing Communications
- Factory planning and engineering
- Production process excellence
- Quality Management
- Strategic Procurement and supplier management
- Web based data management and data processing
- Web based data collection and data transport
- Arbeits- und Organisationspsychologie
- Organisation und Personalführung
- International HR Management
- Eignungsdiagnostik und Leistungsmessung
- Personalführung und Coaching
- Kompetenzmanagement
- Personalmanagement
Admission Requirements
Academic Requirements
The Master\'s program "General Management is designed for internationally oriented graduates of Economics, Engineering, Social or Cultural Sciences, or similar, who ideally have professional experience.
Prerequisites:
- A Bachelor\'s degree or similar from an accredited university (Economics, Social sciences, cultural sciences, or similar).
- Excellent academic language skills in English (proven by IELTS 6.5 or above, TOEFL 90 or similar)
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 2,950 (Tuition (Semester)) — International students
Tuition fees: EUR 2,950 (Tuition (Semester)) — International students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Hof University of Applied Sciences directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Hof University of Applied Sciences
Hof University of Applied Sciences
Hof, Germany
Die Hochschule für angewandte Wissenschaften Hof bietet über 50 Studiengänge im Bereich Bachelor, Master und Weiterbildung an. Aktuell sind wir in Hof, Münchberg, Kronach und Selb angesiedelt mit...
University Profile- Language English
- Duration 24 months
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