Global Business and Marketing (Special Entry Route)
Open University of Hong KongProgram Overview
The Global Business and Marketing (Special Entry Route) at Open University of Hong Kong is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Global Business and Marketing (Special Entry Route) programme are well-prepared for careers in academia, industry, government, and the private sector across Hong Kong and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: USD 18,480 (Tuition (Year)) — International students; USD 18,480 (Tuition (Year)) — National students
- Location: Hong Kong, Hong Kong
Career Opportunities
Graduates of the Global Business and Marketing (Special Entry Route) programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Business Administration Perspectives
- International Management Strategy
- International Marketing Strategy
Admission Requirements
Academic Requirements
- A recognized degree in a non-business area (or its equivalent) with less than three years of supervisory/managerial experience.
Tuition & Financial Information
Tuition Fee
USD 18,480 (Tuition (Year)) — International students; USD 18,480 (Tuition (Year)) — National students
Tuition fees: USD 18,480 (Tuition (Year)) — International students; USD 18,480 (Tuition (Year)) — National students
Financial Aid & Scholarships
Contact Open University of Hong Kong directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Open University of Hong Kong
Open University of Hong Kong
九龍 Kowloon, Hong Kong
Open University of Hong Kong is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Application Deadline Jul, 2026
- Start Date Sep, 2026
- Language English
- Duration 12 months
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