Program Overview
The IMC Integrated Marketing Communications at West Virginia University is a MSc programme in Business & Management over 18 months, delivered Online. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the IMC Integrated Marketing Communications programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 18 months
- Language of instruction: English
- Study mode: Online
- English requirement: IELTS 6.5
- Tuition: USD 855 (Tuition (Credit)) — International students; USD 855 (Tuition (Credit)) — National students
Career Opportunities
Graduates of the IMC Integrated Marketing Communications programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Introduction to IMC
- Marketing Research & Analysis
- Audience Insight
- Brand Equity Management
Admission Requirements
Academic Requirements
- The Online WVU Graduate Application for Admission
- Personal Statement
- Resume\xc2\x97submit as a part of the Online WVU Graduate Application for Admission
- GRE or GMAT Scores
- Official Academic Transcripts
- TOEFL or IELTS Scores
- Letters of Recommendation (optional)
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 855 (Tuition (Credit)) — International students; USD 855 (Tuition (Credit)) — National students
Tuition fees: USD 855 (Tuition (Credit)) — International students; USD 855 (Tuition (Credit)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact West Virginia University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About West Virginia University
West Virginia University
Morgantown, United States
West Virginia University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2001-12-17
- Start Date 2018-01-09
- Language English
- Duration 18 months