Program Overview
The International Brand Management at Brand Academy - University of Applied Sciences is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the International Brand Management programme are well-prepared for careers in academia, industry, government, and the private sector across Germany and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 5
- Tuition: EUR 27,360 (Tuition (Full programme)) — International students; EUR 21,360 (Tuition (Full programme)) — EU/EEA students
- Location: Hamburg, Germany
Career Opportunities
Graduates of the International Brand Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- International Brand Management
- International Marketing\nResearch
- Intercultural Competence I
- Business English for\nMarketing
- Financial Management
- Corporate Branding
- Intercultural Competence II
- International Product\nDevelopment
- Statistics
- Elective Module I \x96\nSpecialisation: Luxury brands, Niche brands
- Politics and Law
- International Management
- Salesand Supply Chain\nManagement
- Transnational Brand\nCommunication
- Elective Module II \x96\nSpecialisation: Marketing of industrial goods, Service marketing, Non-profit marketing
- Practice Transfer Project
- Master\x92s Thesis
Admission Requirements
Academic Requirements
First academic degree/ Bachelor Degree programme rated at least 180 credits (ECTS).
- English language\nproficiency at least B2 level (EILTS or TOEFL)
- Entrance\xc2\xa0interview
English Proficiency: IELTS 5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 27,360 (Tuition (Full programme)) — International students; EUR 21,360 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 27,360 (Tuition (Full programme)) — International students; EUR 21,360 (Tuition (Full programme)) — EU/EEA students
IELTS requirement: 5
Financial Aid & Scholarships
Contact Brand Academy - University of Applied Sciences directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Brand Academy - University of Applied Sciences
Brand Academy - University of Applied Sciences
Hamburg, Germany
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline 2015-09-17
- Start Date 2017-10-01
- Language English
- Duration 24 months