Innovation and Management in Tourism
Salzburg University of Applied SciencesProgram Overview
The Innovation and Management in Tourism at Salzburg University of Applied Sciences is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Innovation and Management in Tourism programme are well-prepared for careers in academia, industry, government, and the private sector across Austria and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: EUR 363 (Tuition (Semester)) — International students; EUR 363 (Tuition (Semester)) — EU/EEA students
- Location: Salzburg, Austria
Career Opportunities
Graduates of the Innovation and Management in Tourism programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Tourism Management, 5 ECTS
- Innovation Management, 9 ECTS
- Entrepreneurship, 9 ECTS
- Finance, 5 ECTS
- eTourism, 6 ECTS
- Experience Design 1, 9 ECTS
- Research 1, 6 ECTS
- Research 2, 6 ECTS
- Leadership, 5 ECTS
- Business Management, 11 ECTS
- Experience Design 2, 7 ECTS
- Research 3, 9 ECTS
- Master Thesis, 26 ECTS
- Corporate Communication, 7 ECTS
Admission Requirements
Academic Requirements
General Admission Requirements
In order to study at the Salzburg University of Applied Sciences you have to fulfill the admisson requirements for studying at an Austrian university of applied sciences. For any bachelor programme, this requires an Austrian secondary school leaving certificate or any equivalent. For any master programme, this requires an Austrian bachelor certificate or any equivalent. For further details for applicants with an international previous education see below.
In the programmes there are generally only a limited number of places available. The final decision on the allocation of these places rests with the respective programme head and is based on a selection process for all candidates. Please see the website of your programme of interest for the details on the selection process.
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 363 (Tuition (Semester)) — International students; EUR 363 (Tuition (Semester)) — EU/EEA students
Tuition fees: EUR 363 (Tuition (Semester)) — International students; EUR 363 (Tuition (Semester)) — EU/EEA students
IELTS requirement: 7
Financial Aid & Scholarships
Contact Salzburg University of Applied Sciences directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Salzburg University of Applied Sciences
Salzburg University of Applied Sciences
Salzburg, Austria
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline Mar, 2027
- Start Date Sep, 2026
- Language English
- Duration 24 months
