Program Overview
The Integrated Marketing Communications Management at Yeditepe University is a Master programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Integrated Marketing Communications Management programme are well-prepared for careers in academia, industry, government, and the private sector across Turkey and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: USD 12,500 (Tuition (Year)) — International students
- Location: Istanbul, Turkey
Career Opportunities
Graduates of the Integrated Marketing Communications Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Professionals in the field of IMC work to maximize the impact and efficacy of marketing strategies employed by various organizations and corporations. They accomplish this through the conventional methods of marketing, as well as through the study of the behaviour of their target audience, the effects of the environment in which they are marketing their products, and a wide-ranging understanding of the implications of their marketing methods.
- The Integrated Marketing Communications Management Master Programme aims to raise qualified professional human resources for the IMC market. The Programme is developed according to the changing and developing global economic conditions, regarding national requirements, to prepare a scientific infrastructure of the IMC approach.Ã
Admission Requirements
Academic Requirements
- On-line application form
- Bachelor degree in a related field
- Transcripts
- Copy of your passport
- Photo
- English Language Certificate TOEFL (66) or YDS (55)
- CV
- Note: Master degree applicants are not required to obtain a\nTOEFL before they apply,instead they can take our Proficiency exam. If students\ndont acquire 55 out of 100 in the Proficiency Exam, they will be automatically\nplaced in our Preparatory School.
Tuition & Financial Information
Tuition Fee
USD 12,500 (Tuition (Year)) — International students
Tuition fees: USD 12,500 (Tuition (Year)) — International students
Financial Aid & Scholarships
Contact Yeditepe University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Yeditepe University
Yeditepe University
Maltepe, Turkey
Yeditepe University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2011-08-18
- Start Date 2018-09-18
- Language English
- Duration 24 months