Program Overview
The Master of Science in Integrated Marketing Communications at Loyola University Chicago is a rigorous postgraduate programme delivered on-campus at Loyola University Chicago. Designed for graduates and professionals seeking advanced expertise in humanities & arts, the programme develops both theoretical foundations and applied skills essential for today's competitive environment.
Spanning 70 days, students engage with cutting-edge research, industry-relevant case studies, and practical projects. Instruction is delivered in English by research-active faculty with professional expertise.
The programme culminates in a dissertation or capstone project. Graduates are well-prepared for leadership roles, research careers, and doctoral study in humanities & arts.
Key Program Features
- Immersive On-Campus Experience: In-person seminars, laboratory sessions, and professional networking at Loyola University Chicago.
- Expert Faculty: Taught by research-active academics and practitioners with deep expertise in Humanities & Arts.
- Diverse International Cohort: Study alongside students from around the world, broadening your global professional network.
- Research-Informed Curriculum: Content grounded in the latest academic research and real-world industry practice.
- Dissertation / Capstone Project: Culminating independent project applying your expertise to an original research question or industry challenge.
- Dedicated Career Support: Access to career coaching, employer networking events, and job placement assistance.
- 70 days Duration: Part-time and accelerated options may be available — enquire with the admissions office.
Career Opportunities
Master’s in Marketing: Career Connections
The demand for marketing professionals with proven skills in marketing strategy and analytics training continues to increase. This growing need translates into many career opportunities for qualified professionals. The marketing job outlook for Chicago through 2026 is projected to grow 10% faster than the average growth rate for all occupations, according to the U.S. Department of Labor. Over the last three years, our graduates have been hired by Deloitte, Google, Harley Davidson, Leo Burnett, McDonald's, Ogilvy One, and PepsiCo, among other corporations in the Chicago area, across the nation, and around the world. These graduates work across industry sectors in roles that range from advertising and brand managers to consumer researchers and digital analysts. MS in Marketing graduates are excellent candidates for careers in the following areas:
Digital Marketing Analytics Track Integrated Marketing Communication (IMC) Track Supply Chain Track Digital Marketing Analytics Track Digital marketing analyst Data analyst Marketing analyst Marketing research analyst Email marketing specialist SEO specialist Integrated Marketing Communication (IMC) Track Director of marketing and communications Director of integrated communications Brand manager Digital marketing manager Social media manager Media buyer or planner Strategic account planner Corporate communication specialist Supply Chain Track Supply chain planner Order management specialist Customer supply chain specialist Marketing data analyst Market risk and operations analyst Operational risk analytics Category manager Purchasing manager Logistics specialist
Loyola University Chicago is a member of the Association of Jesuit Colleges and Universities (AJCU), a network of 27 Jesuit colleges and universities nationwide. This membership provides our graduates with access to career advising services, resume and interviewing assistance, career fairs and events, and employment listings in our Career Services center , as well as at career centers at other U.S. Jesuit colleges and universities. Job Outlook The Bureau of Labor Statistics (BLS) Occupational Outlook Handbook is a good place to start exploring the job outlook and pay potential for specific careers and fields that interest you.
Program Curriculum
Program Structure
In keeping with the latest career opportunities in marketing, the MSM degree offers three tracks for specialization:
- Digital Marketing Analytics
- Integrated Marketing Communications
- Supply Chain Management
All three tracks have a 12-course curriculum (comprised of six core classes and six electives, depending on the degree track) with 3 prerequisite courses. Courses are offered in a 10-week quarter system and you may begin in the Fall or Spring quarter. The master of marketing degree can be pursued full-time or part-time and can be completed in 12-16 months depending on which schedule is the best fit for you. Classes are held weekday evenings at Loyola's Water Tower Campus , conveniently located off the Red Line in the heart of Chicago. Classes meet evenings during the week from 6 p.m. to 9 p.m., with some classes offered online or on Saturdays.
Admission Requirements
Application Requirements
Application requirements for the Marketing MS include:
- Official transcripts from all institutions attended
- Resume/CV
Prerequisite Course Requirements
This program requires preparation courses before beginning the curriculum, but students who have not completed the designated courses may be admitted to the program and take additional courses to fulfill prerequisite requirements. Learn more about the Marketing MS curriculum and prerequisite courses on the Marketing MS Academic Catalog page .
Statement of Purpose Details
Recommended for applicants with a cumulative GPA under 3.0 and for applicants who may feel that one or more parts of their application is weak, the personal statement provides the admission committee with more insight on your candidacy. Please discuss how Loyola’s Quinlan School of Business degree program and our focus on responsible leadership will prepare you to achieve your career goals. Your statement should be 2-3 pages in length, double-spaced.
Tuition & Financial Information
Tuition Fee
USD 53,856/year (international)
Accelerated Master's Pathway Cost Benefit
This program has an Accelerated Master's Pathway (AMP) for current Loyola undergraduates . Through the AMP, you can lower the cost of a master's degree by earning graduate credits at undergraduate tuition rates (before your undergraduate degree is conferred). Once you graduate with your bachelor’s degree, you will also be eligible for the Returning Rambler Scholarship , offering 25% off graduate tuition.
Tuition and Costs
Program Credit Hours Cost Per Credit Hour Estimated Tuition and Fees Marketing MS 36 $1,840.00 $ 66240 .00
For more detailed information about tuition and fees, and a breakdown of how these costs are calculated on a yearly basis, please visit Tuition and Fees from the Office of the Bursar.
Quinlan School of Business Scholarships
Dean’s Merit Scholarship
The Quinlan School of Business automatically considers each student admitted into Quinlan’s Next Generation MBA and MS programs for a Dean's Merit Scholarship. Eligibility is determined through a holistic review at the time of admission.
Graduate Business Student Scholarship
Financial Aid & Scholarships
Quinlan School of Business Scholarships
Dean’s Merit Scholarship
The Quinlan School of Business automatically considers each student admitted into Quinlan’s Next Generation MBA and MS programs for a Dean's Merit Scholarship. Eligibility is determined through a holistic review at the time of admission.
Graduate Business Student Scholarship
The Graduate Programs Office at Loyola University Chicago awards scholarships to Quinlan graduate students who demonstrate proven academic success and financial need as determined by the Free Application for Federal Student Aid (FAFSA).
Please visit the Scholarships page on the Quinlan School of Business website for more detailed information about scholarships.
About Loyola University Chicago
Loyola University Chicago
Chicago, United States
Loyola University Chicago is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Application Deadline 2017-10-01
- Start Date 2017-11-10
- Language English
- Duration 70 days
- Credits 60–120 ECTS (confirm with the university)
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