Program Overview
The Concentration in Marketing at University of New York in Prague is a MBA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Concentration in Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Czech Republic and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: USD 15,591 (Tuition (Full programme)) — International students; USD 15,591 (Tuition (Full programme)) — EU/EEA students
- Location: Prague, Czech Republic
Career Opportunities
Graduates of the Concentration in Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Organizational Behavior & Leadership
- Business Analytics
- Financial Accounting
- Managerial Accounting
- Managerial Economics
- Ethical Management of Organizations
- International Marketing Management
- Financial Management
- Operations & Project Management
- Strategic Management
- Key Accounts Workshop
- Consultancy Project
- Marketing Research
- Consumer Behavior & Neuromarketing
- Strategic Marketing Management
- Brand Management
Admission Requirements
Academic Requirements
Requirements:
- UNYP application form\xc2\xa0
- Notarized copy of undergraduate university degree - Bachelor\xc2\x92s diploma minimum\xc2\xa0
- Official academic transcripts directly from the University, or a notarized copy\xc2\xa0
- English language certificate - submit one of the following scores: CAE: A, B, C/ CPE: A, B, C.
- Personal Essay
- Two Letters of Recommendation
- Curriculum Vitae
- Copy of ID or passport
- Application fee 2,000 CZK (non-refundable)
- Motivation interview
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 15,591 (Tuition (Full programme)) — International students; USD 15,591 (Tuition (Full programme)) — EU/EEA students
Tuition fees: USD 15,591 (Tuition (Full programme)) — International students; USD 15,591 (Tuition (Full programme)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact University of New York in Prague directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of New York in Prague
University of New York in Prague
Hlavní město Praha, Czechia
University of New York in Prague is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...
University Profile- Application Deadline 2015-10-18
- Language English
- Duration 24 months
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