Business Administration (MBA) (Part Time)

Course Structure

1. [\'The evolution of management and organisational leadership\', \'Managing the self and others\', \'Diagnosis of manager learning style preferences\', \'Personal CPD planning\', \'Developing managers and leaders, communities and organisations\', \'The Marketing concept and process\', \'The business evnvironment and globalisation of the market place\', \'The influence of the cultural environment on international market development and transactions\', \'Buyer Behaviour and target marketing\', \'Marketing research, marketing mix decisions, international marketing, e-marketing and social marketing\', \'Introduction to accounting\', \'Framework of financial statements\', \'Accounting system and adjustments to accounts\', \'Critical and reflective awareness of the importance of application of\', \'The psychological contract and affective well-being\', \'Nature of leadership\', "HRM strategy and its \'fit\' to organisational goals", \'Managing flexibility\', \'HR activities on the line\', \'HR activities on the line\', \'Understanding "wicked" problems\', \'Introduction to hard, soft, & creative tools, techniques and methods\', \'Developing creative management thinking skills for managers\', \'Application of creative management thinking to provide innovative solutions to organisational problems\', \'Evaluating the innovative solution to a soft management problem\', \'The module compliments the comprehensive conceptual and contextual appreciation of both buyer behaviour and marketing communications \\x96 but here in an international context.\', \'This unique module further underpins the study of marketing management and as such is another critical and fundamental element to this pathway. It links strategic marketing to corporate strategy, and the necessary strategic decisions required in a contemporary global marketing context.\', \'Understanding strategy\', \'Analysing resources and capabilities\', \'Expectations and purposes\', \'Strategic choice\', \'Strategy development and implementation\', \'Strategic role of excellence in the processes and project management\', \'Process design, delivery and improvement\', \'Core processes and value added thinking\', \'Total quality, from control to continuous improvement to excellence\', \'Project management principles\', \'Increasingly, the international dimension is effecting every business and market; ignoring this trend is perilous decision. In the emerging era, every industry must be considered a global industry. Globalisation fundamentally changes the game of business.\', \'Frameworks and models developed for the analysis of purely domestic business often fall short in the international business context. In this world of growing interconnectedness facilitated significantly by the advancement in information and communications technology, one must think globally in order to succeed.\', \'Competing through services and creating a service advantage\', \'Service maintenance and innovation\', \'Service and relationship quality\', \'Quality management in services and managing services across geographical boundaries\', \'Managing relationships and service culture\', \'To provide students with the necessary skills to undertake a personal programme of academic research\', "To enhance students\' project planning, presentation, critical reflection and study skills", \'Provide students with the skills to develop the work from an existing research proposal into a piece of rigorous management research or an organisation-specific project.\', \'To provide students with the skills to write up an extended piece of research, demonstrating academic rigour, including consideration of methodological and ethical issues associated with the research project.\', "To enhance students\' project planning, presentation, critical reflection and analysis skills."]