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Business Economics and Marketing logo
De Montfort University logo

Business Economics and Marketing

De Montfort University
Tuition GBP 12,200 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Delivery On-campus
Location Leicester, England
Language English

Program Overview

The Business Economics and Marketing at De Montfort University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Business Economics and Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: GBP 12,200 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
  6. Location: Leicester, United Kingdom

Career Opportunities

Graduates of the Business Economics and Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Macroeconomics in a Global Context - presents an analysis of how the macroeconomy works in a global environment that is subject to international trade and factor endowment flows. You will gain the skills to relate the theory of macroeconomics to recent world events and debate the implications of macroeconomic policy.
  2. Economics and Strategic Analysis - the aim of this module is for you to understand they key strategic decisions that individuals, firms ad organisations, face and the consequence of those decisions. You will also learn how to apply microeconomic models to solve current economic problems.
  3. Marketing theory and practice - this module is designed to guide you through the fundamental concepts of marketing, and how they are applied in practice. Whatever your level of experience, this module will provide a stimulating environment in which to explore ideas, build and develop knowledge.
  4. Research methods \x96 introduces you to the basic elements of research methodology and the complete range of research methods suitable for research in finance, accounting, management and business. It also aims to help you in defining a research topic and the production of a suitable research proposal for your dissertation.
  5. Managing Advertising and Communications - Gives a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
  6. Managing Complexity
  7. International Trade Theory and Policy
  8. Economics of Emerging Markets
  9. Strategic e-marketing
  10. Consumer Culture and Behaviour
  11. Customer Relationship Management

Admission Requirements

Academic Requirements

You should hold a good Honours degree or overseas equivalent in any subject.

Applications from those without formal qualifications but with significant professional experience in business or finance will be considered individually.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 12,200 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 12,200 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact De Montfort University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About De Montfort University

De Montfort University logo

De Montfort University

Leicester, England

De Montfort University Leicester (DMU) is a public university in the city of Leicester, England. It was established in accordance with the Further and Higher Education Act in 1992 as a degree...

University Profile
  • Language English
  • Duration 12 months