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International Business and Marketing logo
Lingnan University logo

International Business and Marketing

Lingnan University
Information last verified July 2026
Tuition EUR 17,403 (Tuition (Full programme)) — International students
Degree MSc
Duration 10 months
Deadline Apr, 2027
Delivery On-campus
Location Guangzhou, Taiwan
Language English

Program Overview

The International Business and Marketing at Lingnan University is a MSc programme in Business & Management over 10 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the International Business and Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Hong Kong and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 10 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: EUR 17,403 (Tuition (Full programme)) — International students
  6. Location: Hong Kong, Hong Kong

Career Opportunities

Graduates of the International Business and Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Consumer Behavior
  2. Applied Marketing Research
  3. International Marketing Management
  4. International Trade and Investment
  5. Services Marketing and Customer Relationship Management
  6. Consulting Project
  7. Innovation and New Product Development
  8. Integrated Marketing Communications
  9. Business to Business Marketing
  10. Sales and Retail Management
  11. E-commerce and Social Media Marketing
  12. Strategic Management
  13. Comparative and Cross-cultural Management
  14. Multinational Financial Management
  15. Globalization and Financial Market Development

Admission Requirements

Academic Requirements

The following supporting documents should be included in the application:
  1. A copy of official academic transcript(s);
  2. Copies of certificate(s) of all tertiary education/academic/professional qualifications (e.g. graduation certificate/study proof);
  3. A copy of degree certificate(s) (for applicants study in mainland China only);
  4. A copy of TOEFL/ IELTS/ CET6 report if the applicant did not graduate from a tertiary institution in Hong Kong or an English-speaking country;
  5. A copy of identity card/ passport/ travel document;
  6. Two original Confidential Recommendation Forms completed by two referees;
  7. Other supporting documents to substantiate qualifications in your application (If you are an applicant from mainland China, please provide your contact information in Chinese, i.e. name, address and etc.);
  8. Original copies of notarised documents for your graduation certificate, degree certificate (if applicable) and official academic transcript(s) (for applicants study in mainland China).
To be eligible for admission to this Programme, candidates should have:
  1. A bachelor’s degree with a good record from a recognised tertiary institution (applicants holding a non-business first degree* have to complete the pre-entry course(s)); or equivalent qualifications and experience, which will be considered on a case-by-case basis; and an applicant whose degree or, exceptionally, an alternative qualification deemed equivalent is not from a tertiary institution in Hong Kong or an English-speaking country should obtain a minimum score of 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test) in the Test of English as a Foreign Language (TOEFL), a band score of 6.5 or above in the International English Language Testing System (IELTS), or a score of 450 in the College English Test (CET) Band 6, or an equivalent score in a recognised test, or an equivalent qualification to prove his/her English proficiency that will be considered on a case-by-case basis.
  2. Interviews may be conducted when needed.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 17,403 (Tuition (Full programme)) — International students

Tuition fees: EUR 17,403 (Tuition (Full programme)) — International students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact Lingnan University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Lingnan University

Lingnan University logo

Lingnan University

Guangzhou, Taiwan

Visit the university profile page to learn more about this institution.

University Profile
  • Application Deadline Apr, 2027
  • Start Date Aug, 2026
  • Language English
  • Duration 10 months