Program Overview
The Advertising and Marketing at Coventry University is a MA programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Advertising and Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: GBP 14,311 (Tuition (Full programme)) — International students; GBP 10,121 (Tuition (Full programme)) — EU/EEA students
- Location: Coventry, United Kingdom
Career Opportunities
Graduates of the Advertising and Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- develop both cognitive and practical skills in advertising and marketing;
- study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management;
- have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation.
- consumer behaviour;
- principles of marketing;
- marketing communications;
- information acquisition and analysis.
Admission Requirements
Academic Requirements
Applicants will normally hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.
Tuition & Financial Information
Tuition Fee
GBP 14,311 (Tuition (Full programme)) — International students; GBP 10,121 (Tuition (Full programme)) — EU/EEA students
Tuition fees: GBP 14,311 (Tuition (Full programme)) — International students; GBP 10,121 (Tuition (Full programme)) — EU/EEA students
Financial Aid & Scholarships
Contact Coventry University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Coventry University
Coventry University
Coventry, United Kingdom
Coventry University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Start Date 2017-09-25
- Language English
- Duration 12 months