Business Economics and Business Analytics

Course Structure

1. Macroeconomics in a Global Context \x96 presents an analysis of how the macro economy works in a global environment that is subject to international trade and factor endowment flows. You will gain the skills to relate the theory of macroeconomics to recent world events and debate the implications of macroeconomic policy
2. Economics and Strategic Analysis \x96 the aim of this module is for you to understand the key strategic decisions that individuals, firms and organisations, face and the consequence of those decisions. You will also learn how to apply microeconomic models to solve current economic problems
3. Statistics - Focus on the statistical techniques that are expected of a data analyst, and learn how to apply these techniques using the industry standard software SAS.
4. Analytics Programming - This module covers entering data into SAS; SAS procedures used to summaries and display data for including in reports; application of SAS programming to basic statistical analysis; critical review on analyses; links to external databases; SAS data sets and libraries; data quality issues; writing programs (macros) within SAS to perform routine tasks; efficient data management and SAS programming; SQL processing using SAS
5. Managing Complexity \x96 offers the opportunity to experience problem structuring methods, in the classroom, and to consider their potential application in your project dissertation and/or future work
6. Data Mining Techniques and Applications - The aim of this module is to review the data mining methods and techniques available for uncovering important information from large data sets and to know when and how to use a particular technique effectively. The module will enable you to develop an in-depth knowledge of applying data mining methods and techniques and interpreting the statistical results in relevant problem domains.
7. Econometrics \x96 during this module you will extend your knowledge of quantitative research methodology by exploring the scope and methodology of econometrics
8. Customer Relationship Management - This module develops an understanding of how organisations manage their relationships with customers effectively to produce highly satisfied customers who are more loyal and much more profitable to the organisation.
9. Dissertation - You must also undertake a dissertation, providing an invaluable opportunity to work in depth on a particular aspect of economics and finance. You will need to apply and enhance technical knowledge and critical awareness in a subject of your choice.