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International Fashion Business: Marketing Management logo
Manchester Metropolitan University logo

International Fashion Business: Marketing Management

Manchester Metropolitan University
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Tuition GBP 13,050 (Tuition (Year)) — International students; GBP 7,560 (Tuition (Year)) — EU/EEA students
Degree MA
Duration 12 months
Delivery On-campus
Location Manchester, England
Language English

Program Overview

The International Fashion Business: Marketing Management at Manchester Metropolitan University is a MA programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the International Fashion Business: Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: GBP 13,050 (Tuition (Year)) — International students; GBP 7,560 (Tuition (Year)) — EU/EEA students
  6. Location: Manchester, United Kingdom

Career Opportunities

Graduates of the International Fashion Business: Marketing Management programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Year 1Typical units may include:Product OrganisationPromotionCommunicationProfessional Practice Perform
  2. Product
  3. Organisation
  4. Promotion
  5. Communication
  6. Professional Practice
  7. Perform
  8. Promotional tools and strategies
  9. Marketing communications
  10. Fashion retail environments
  11. Consumer behaviour and profiling
  12. Segmentation, targeting and positioning
  13. Strategic communications planning
  14. Digital marketing
  15. Brand and marketing strategy
  16. Marketing analysis/ analytics

Admission Requirements

Academic Requirements

This course will normally admit students with a good UK honours degree or international equivalent in a design or business related discipline. It is designed to allow students with a keen interest in the apparel industry to acquire a postgraduate qualification in a specific fashion business area.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 13,050 (Tuition (Year)) — International students; GBP 7,560 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 13,050 (Tuition (Year)) — International students; GBP 7,560 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact Manchester Metropolitan University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Manchester Metropolitan University

Manchester Metropolitan University logo

Manchester Metropolitan University

Manchester, England

Manchester Metropolitan University is a public university in Manchester, England. The university's predecessor, Manchester Polytechnic, gained university status in 1992. The university has 44,000...

University Profile
Application Information
  • Language English
  • Duration 12 months
Apply Now
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