Program Overview
The Digital Marketing at Cologne Business School (CBS) is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Germany and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: EUR 5,970 (Tuition (Semester)) — International students; EUR 4,890 (Tuition (Semester)) — EU/EEA students
- Location: Köln, Germany
Career Opportunities
Graduates of the Digital Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Customer Relationship Management
- International Service Marketing
- Corporate Governance
- International law
- Theories of International Economics
- Cross-cultural Marketing and Branding
- Advanced Media and Entertainment Management
- International Journalism
- Language and Communication
- International Organisational Planning and development
- Special Issues in International Human resource Management
- Special Issues in Globalisation
- Knowledge Management and Transfer
- Innovation and Change
- Print and Broadcast Management
- Journalistic Writing
- Online and Social Media Management
- Cross-Media Management
- Strategic Thinking and Media Leadership
- Media Production
Admission Requirements
Academic Requirements
Your application documents:
- A completed application form
- Letter of motivation: one DIN A4 page in English which answers the following question: Where do you view your vocational future after completion of the Cologne Business School Master of Arts?
- A complete CV in English in tabular form
- Copies of your first academic qualification or proof of study achievements to date (transcripts)
- Optional: proof of a semester abroad and/or proof of an industrial placement or job experience
- Please send your photo as a JPEG format file by E-mail to info@cbs-edu.de or attach it to your postal application.
In order to gain admission to the Master program International Business, you need to prove English language skills. You can furnish proof by taking the Cologne Business School language test or, as an alternative, we accept the following certificates: TOEFL certificate, IELTS, etc. They must not be older than two years.
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 5,970 (Tuition (Semester)) — International students; EUR 4,890 (Tuition (Semester)) — EU/EEA students
Tuition fees: EUR 5,970 (Tuition (Semester)) — International students; EUR 4,890 (Tuition (Semester)) — EU/EEA students
IELTS requirement: 7
Financial Aid & Scholarships
Contact Cologne Business School (CBS) directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Cologne Business School
Cologne Business School
Köln, Germany
Cologne Business School is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline 2015-05-18
- Start Date 2018-08-31
- Language English
- Duration 24 months
- Credits 6