Program Overview
The Luxury Brand Marketing at GCU London is a MSc programme in Business & Management over 16 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Luxury Brand Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 16 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: GBP 12,600 (Tuition (Year)) — International students; GBP 8,400 (Tuition (Year)) — EU/EEA students
- Location: London, United Kingdom
Career Opportunities
Graduates of the Luxury Brand Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Developing Personal and Professional Competence
- Research Project: Design and Methods
- Consumer-Led Sustainable Marketing
- Global Branding and Integrated Marketing Communications
- Strategic Marketing of Luxury Goods
- Legal Aspects of Brand Management
- Dissertation
Admission Requirements
Academic Requirements
All entry requirements listed here represent the requirements for entry to the programme that are normally sought. The Admissions Team may assess additional evidence to assess your eligibility however, depending upon your full academic/employment background.
Minimum Requirements
United Kingdom (UK) Honours degree or equivalent, normally at grade 2.2 or above.English Language
Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5).English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 12,600 (Tuition (Year)) — International students; GBP 8,400 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 12,600 (Tuition (Year)) — International students; GBP 8,400 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6
Financial Aid & Scholarships
Contact GCU London directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About GCU London
GCU London
London, United Kingdom
GSM London (formerly Greenwich School of Management (GSoM)) was a private provider of higher education based in Greenwich, south-east London, and Greenford, west London. Founded in 1973, it...
University Profile- Application Deadline 2030-11-17
- Start Date 2018-01-16
- Language English
- Duration 16 months