Program Overview
The Market Research and Consumer Behaviour at IE is a MRCB programme in Psychology over 10 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of psychology. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Market Research and Consumer Behaviour programme are well-prepared for careers in academia, industry, government, and the private sector across Spain and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 10 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Location: Madrid, Spain
Career Opportunities
Graduates of the Market Research and Consumer Behaviour programme are prepared for diverse careers in psychology:
- Clinical Psychologist
- Organisational Psychologist
- Researcher
- Counsellor
- Human Resources Specialist
- Behaviour Analyst
Program Curriculum
Course Structure
- Market Research and Industry
- Insights for Entrepreneurs
- Marketing
- Managing the Customer
- Digital Branding and Advertising
- Market Intelligence
- Industry Analysis
- Communication Effectiveness
- Observational Methods
- Consumer Decision Making
- Behavioral Economics
- Psychology of Influence and Persuasion
Admission Requirements
Academic Requirements
- A Bachelor\xc2\x92s degree at an accredited college/university or\nequivalent
- A minimum of 3 years of professional post-graduate\nexperience
- Application Form
- Admission Fee of \xc2\x80125
- Copies of\nBaccalaureate/Bachelor of Arts thesis detailing the main subjects and grades\nobtained
- Letters of\nrecommendation - one from your teacher and one from your couselor or school\nprincipal
- Curriculum Vitae
- Passport size photo
- Portofolio \xc2\x96 should\ncontain works of your or other relevant diplomas
- IE Global Admission\nTest
- Pearson PTE Academic\n\xc2\x96 73
- Cambridge CAE or CPE
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.
Application Deadline
Please contact the university for application deadline information.
About IE
IE
Madrid, Spain
Visit the university profile page to learn more about this institution.
University Profile- Start Date 2017-10-01
- Language English
- Duration 10 months