Marketing and Communication
Athens University of Economics and BusinessProgram Overview
The Marketing and Communication at Athens University of Economics and Business is a MSc programme in Business & Management over 16 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing and Communication programme are well-prepared for careers in academia, industry, government, and the private sector across Greece and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 16 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 7,800 (Tuition (Year)) — International students; EUR 7,100 (Tuition (Year)) — EU/EEA students
- Location: Athens, Greece
Career Opportunities
Graduates of the Marketing and Communication programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- International Business Management
- International Marketing
- Consumer Behavior across Cultures
- International Marketing Research
- International Product & Brand Management
- International Marketing Communications
- International B2B & Relationship Marketing
- International Marketing Strategy
- International Channel Management
- International Pricing
- International Services Marketing
- International Sales Management
- Digital Marketing & Social Media
Admission Requirements
Academic Requirements
The academic background of an applicant is carefully evaluated. Variety in the academic background of the candidates is encouraged. In case of a foreign university degree the applicant must obtain a recognition certificate from the National Academic Recognition Information Center.
Applicants should fill in an application form and provide two recommendation letters, either from the institution of higher education from which they have obtained their degree or an employer (in case of working experience).
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 7,800 (Tuition (Year)) — International students; EUR 7,100 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 7,800 (Tuition (Year)) — International students; EUR 7,100 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Athens University of Economics and Business directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Athens University of Economics and Business
Athens University of Economics and Business
Athens, Greece
Athens University of Economics and Business(AUEB;Greek:Οικονομικό Πανεπιστήμιο Αθηνών,Oikonomiko Panepistimio Athinon, abbrev. ΟΠΑ,OPA) is apublic universitybased inAthens,Greece, specializing in...
University Profile- Application Deadline Jun, 2027
- Start Date Oct, 2026
- Language English
- Duration 16 months
