Loading...
Preparing your educational journey
Marketing Communication and Public Relations (with Thesis) logo
Izmir University of Economics logo

Marketing Communication and Public Relations (with Thesis)

Izmir University of Economics
Apply Now
Save Track
Tuition USD 8,500 (Tuition (Module)) — International students; USD 8,500 (Tuition (Module)) — National students
Degree MA
Duration 24 months
Delivery On-campus
Location İzmir, Turkey
Language English

Program Overview

The Marketing Communication and Public Relations (with Thesis) at Izmir University of Economics is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing Communication and Public Relations (with Thesis) programme are well-prepared for careers in academia, industry, government, and the private sector across Turkey and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. Tuition: USD 8,500 (Tuition (Module)) — International students; USD 8,500 (Tuition (Module)) — National students
  5. Location: Izmir, Turkey

Career Opportunities

Graduates of the Marketing Communication and Public Relations (with Thesis) programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Elective Course I
  2. IMC Principles and Practices
  3. Research Methods in Communication Studies
  4. Crossroads in Communication Studies
  5. Marketing Research
  6. Elective Course II
  7. Public Relations Theory and Practice
  8. Seminar
  9. Master Thesis
  10. CSR Communication
  11. Brand Communication
  12. Special Topics in PR
  13. Selected Issues in IMC
  14. Global Consumer Culture and Identities
  15. Creative Thinking

Admission Requirements

Academic Requirements

Graduates of this program will have received an innovative education that extensively addresses contemporary communication dynamics.

Tuition & Financial Information

Tuition Fee

USD 8,500 (Tuition (Module)) — International students; USD 8,500 (Tuition (Module)) — National students

Tuition fees: USD 8,500 (Tuition (Module)) — International students; USD 8,500 (Tuition (Module)) — National students

Financial Aid & Scholarships

Contact Izmir University of Economics directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Izmir University of Economics

Izmir University of Economics logo

Izmir University of Economics

İzmir, Turkey

İzmir University of Economics (IEU) is a foundation university located in İzmir, Turkey. Founded on April 14, 2001, the university is the first foundation university of Aegean Region. The medium...

University Profile
Application Information
  • Start Date 2018-09-01
  • Language English
  • Duration 24 months
Apply Now
Similar Programs