Program Overview
The Marketing - Dual Award at Grenoble Ecole de Management is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing - Dual Award programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 19,450 (Tuition (Full programme)) — International students; EUR 19,450 (Tuition (Full programme)) — EU/EEA students
- Location: Grenoble, France
Career Opportunities
Graduates of the Marketing - Dual Award programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Digital Marketing 1: Insight into Digital Landscape
- Intercultural Management
- Qualitative and Quantitative Market Research
- Strategic Marketing and Marketing Planning
- Basics in Accounting
- Corporate Finance
- International Negotiations
- Digital Marketing 2: IMC Strategy and Digital
- Marketing Psychology and Consumer Behaviour
- Digital Marketing 3: Digital Analytics
- Brand Management and Product Development
- Managing Marketing
- Innovation through Design
- Marketing Metrics and Pricing Policy
- Customer Relationship Management
- Integrative Case Study
- Project Management
- Digital Marketing 4: Content Marketing
- Research Methods for Managers
Admission Requirements
Academic Requirements
This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.
Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers
Entry Requirements
- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 19,450 (Tuition (Full programme)) — International students; EUR 19,450 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 19,450 (Tuition (Full programme)) — International students; EUR 19,450 (Tuition (Full programme)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Grenoble Ecole de Management directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Grenoble Ecole de Management
Grenoble Ecole de Management
Grenoble, France
Grenoble Ecole de Management is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Application Deadline 2001-07-18
- Start Date 2018-09-01
- Language English
- Duration 24 months