Program Overview
The Marketing at American University Washington DC is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: USD 47,370 (Tuition (Full programme)) — International students; USD 47,370 (Tuition (Full programme)) — National students
- Location: Washington, D. C., United States, United States
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Understanding the Marketplace and the Consumer
- Integrated Marketing Communication
- Research for Marketing Decisions
- Brand Strategy
- Applied Segmentation Analysis
- Digital Marketing
- Nonprofit Marketing
- Entertainment Marketing
- Applied Client Project
- Sports Marketing Management
- Marketing for Social Change
- Customer Relationship Management
- Database Marketing
- Buyer Behavior
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to 3.3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
Eligibility
Full-time work experience is not a requirement for application to the MS programs. Applicants are not required to have completed an undergraduate degree in a field related to the MS program. Additionally, applicants currently in an undergraduate program can apply, though your undergraduate degree must be conferred prior to matriculation to the Kogod graduate program.
Requirements:
- A current copy of your resume is required and must be uploaded in the supplemental items section of the online application.
- A personal statement is required and must be uploaded in the supplemental items section of the online application.
- Two letters of recommendation are required. Applicants may submit academic and/or professional recommendations.
- Transcripts detailing your academic history and record must be provided for all undergraduate and/or graduate institutions attended.
Current Kogod undergraduate students:
- 3.3 GPA or higher
- Minimum grade of B+ in ACCT-240, ACCT-241, and FIN-365
Current AU undergraduate students, non-Kogod majors:
- 3.3 GPA or higher
- Minimum grade of B+ in STAT-202 or STAT-203 or higher, ECON-100 and ECON-200
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 47,370 (Tuition (Full programme)) — International students; USD 47,370 (Tuition (Full programme)) — National students
Tuition fees: USD 47,370 (Tuition (Full programme)) — International students; USD 47,370 (Tuition (Full programme)) — National students
IELTS requirement: 7
Financial Aid & Scholarships
Contact American University Washington DC directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About American University Washington DC
American University Washington DC
Washington D.C., United States
The American University Washington College of Law is the law school of American University, a private research university in Washington, D.C., United States. It is accredited by the American Bar...
University Profile- Application Deadline 2001-07-18
- Start Date 2018-08-29
- Language English
- Duration 12 months
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