Economics and Business Administration - Global Marketing and Innovation Management
University of Southern DenmarkProgram Overview
The Economics and Business Administration - Global Marketing and Innovation Management at University of Southern Denmark is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Economics and Business Administration - Global Marketing and Innovation Management programme are well-prepared for careers in academia, industry, government, and the private sector across Denmark and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 8,500 (Tuition (Year)) — International students
- Location: Odense, Denmark
Career Opportunities
Graduates of the Economics and Business Administration - Global Marketing and Innovation Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- [\'Advanced business-to-business and relationship marketing\', \'Strategic Market Creations\', \'Project Management\', \'Advanced Statistical Methodology in Business Economics\', \'Global Marketing Management\', \'Innovation Management and Marketing\', \'Advance Qualitative Methodology in Business Economics\', \'Team Project\', \'Elective modules\', \'Elective modules\', \'Company project or elective module\', "Master\'s Thesis"]
Admission Requirements
Academic Requirements
- BSc in Economics and Business Administration from University of Southern Denmark
- BSc in Economics (Business Economics) from University of Southern Denmark.
- Microeconomics or Managerial Economics
- Accounting
- Corporate Finance
- Marketing
- Organizational theory
- Statistics
Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university
If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 8,500 (Tuition (Year)) — International students
Tuition fees: EUR 8,500 (Tuition (Year)) — International students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact University of Southern Denmark directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Southern Denmark
University of Southern Denmark
Odense, Denmark
University of Southern Denmark is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...
University Profile- Application Deadline 2001-11-17
- Start Date 2018-02-01
- Language English
- Duration 24 months
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