Program Overview
The Marketing at The City University of New York is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: USD 780 (Tuition (Credit)) — International students; USD 780 (Tuition (Credit)) — National students
- Location: New York City, United States, United States
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Research
- Consumer Behavior
- Web Analytics and Intelligence
- Media Planning in the Digital Age
- Marketing Strategy
- Data-Driven Marketing Strategy
- Applied Statistical Analysis
Admission Requirements
Academic Requirements
You should have:
- 5 or more years of professional or managerial experience
- an undergraduate degree from an accredited university
- appropriate quantitative skills (acquired via academic training or professional experience, or demonstrated via a GMAT/GRE score or our in-house Admissions Test)
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 780 (Tuition (Credit)) — International students; USD 780 (Tuition (Credit)) — National students
Tuition fees: USD 780 (Tuition (Credit)) — International students; USD 780 (Tuition (Credit)) — National students
IELTS requirement: 7
Financial Aid & Scholarships
Contact The City University of New York directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About The City University of New York
The City University of New York
New York, United States
The City University of New York is the public university system of New York City, United States. It is the largest urban university system in the United States, comprising 26 campuses: eleven...
University Profile- Application Deadline 2001-02-18
- Start Date 2018-08-25
- Language English
- Duration 12 months
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