Marketing (MSc)

Course content

This programme will give you an understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation’s strategic goals and priorities.

You will be endowed with an in-depth knowledge base of the marketing discipline, as well as practical managerial skills and the ability to think about problems critically and creatively to successfully contribute towards the challenges organisation’s face in the global economy and society.

The only difference between the 9 month and 12 month courses is that the 12 month course includes a dissertation or business project. By contrast, students on the 9 month course take additional taught modules to make up these learning credits. Both programmes have exactly the same entry requirements and result in exactly the same award.

Modules - MSc Marketing (9 month) Please note that the module information displayed here is from a previous year and is subject to change. The 9 month variant of this programme is available for study nine months full-time over three terms from September to June and is University-based throughout this time. During the programme you will study modules totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list . Compulsory modules 75 credits of compulsory modules: Code Module Credits BEMM103 Advanced Marketing Seminars 15 BEMM115 Marketing Analysis and Research 15 BEMM148 Marketing Strategy 15 BEMM166 Integrated Marketing Communications 15 BEMM120 Understanding Consumer Behaviour 15 Optional modules 105 credits of optional modules from the selection below: BEMM394 is only available to students starting the programme in September, and is not available for January starters. Code Module Credits MSc Marketing optional modules 25-26 BEAM045 Accounting for International Managers 15 BEMM069 Marketing and New Product Innovation 15 BEMM071 Leadership and Global Challenges 15 BEMM116 Principles of International Business 15 BEMM126 Purchasing and Supply Chain Management 15 BEMM128 Brand Design 15 BEMM178 Innovation Management 15 BEMM190 Digital Transformation 15 BEMM265 Sustainability and Behaviour Change 15 BEMM375 Sustainable Tourism Management 15 BEMM394 Entrepreneurship: New Venture Creation 15 BEMM778 Applied Digital Marketing Analytics 15 BEMM782 Digital Marketing Planning 15 BEMM786 Service Design and Innovation 15 BEMM801 Entrepreneurship: Business Simulation 15 BEMM827 Marketing Technologies 15 BEMM779 Content Creation and Communication 15 BEMM800 Foundations to Business Communication 15 Modules - MSc Marketing (12 month) Please note that the module information displayed here is from a previous year and is subject to change. This programme is available for study 12 months full-time over three terms and is University-based throughout this time. The taught components of the programme are delivered in the first two terms, leaving the third term and most of the summer to research, write and submit your dissertation. The programme in its entirety runs from September to September. During the programme you will study modules totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list . 105 credits if compulsory modules, 75 credits of optional modules a You must choose either BEMM250 or BEMM215. You cannot choose both. Compulsory modules Code Module Credits BEMM103 Advanced Marketing Seminars 15 BEMM115 Marketing Analysis and Research 15 BEMM148 Marketing Strategy 15 BEMM166 Integrated Marketing Communications 15 BEMM120 Understanding Consumer Behaviour 15 BEMM250 Dissertation (Marketing) [See note a above] 30 BEMM215 Marketing in Practice [See note a above] 30 Optional modules Code Module Credits MSc Marketing optional modules 25-26 BEAM045 Accounting for International Managers 15 BEMM069 Marketing and New Product Innovation 15 BEMM071 Leadership and Global Challenges 15 BEMM116 Principles of International Business 15 BEMM126 Purchasing and Supply Chain Management 15 BEMM128 Brand Design 15 BEMM178 Innovation Management 15 BEMM190 Digital Transformation 15 BEMM265 Sustainability and Behaviour Change 15 BEMM375 Sustainable Tourism Management 15 BEMM394 Entrepreneurship: New Venture Creation 15 BEMM778 Applied Digital Marketing Analytics 15 BEMM782 Digital Marketing Planning 15 BEMM786 Service Design and Innovation 15 BEMM801 Entrepreneurship: Business Simulation 15 BEMM827 Marketing Technologies 15 BEMM779 Content Creation and Communication 15 BEMM800 Foundations to Business Communication 15 MSc Marketing with Industrial Experience Please note that the module information displayed here is from a previous year and is subject to change. If you opt for our With Industrial Experience programme, you’ll get the opportunity to put into practice some of the skills you’ve already developed in your first year. This means that you’ll gain greater confidence, as well as practical experience, which you can take forward as part of your plans after graduation. What’s more, your placement will give you a proven employment track record and professional networking opportunities, which will give you a significant advantage when you set out to find your first graduate job. For more information about the with Industrial Experience Year, please visit our FAQ page . 105 credits of compulsory modules, 75 credits of optional modules a You must choose either BEMM250 or BEMM215. You cannot choose both. b Students must choose BEAM101 and 30 credits from this group to gain a with ‘Sustainable Finance’ Pathway. Compulsory modules Code Module Credits BEMM103 Advanced Marketing Seminars 15 BEMM115 Marketing Analysis and Research 15 BEMM148 Marketing Strategy 15 BEMM166 Integrated Marketing Communications 15 BEMM120 Understanding Consumer Behaviour 15 BEMM250 Dissertation (Marketing) [See note a above] 30 BEMM215 Marketing in Practice [See note a above] 30 Optional modules Code Module Credits MSc Marketing optional modules 25-26 BEAM045 Accounting for International Managers 15 BEMM069 Marketing and New Product Innovation 15 BEMM071 Leadership and Global Challenges 15 BEMM116 Principles of International Business 15 BEMM126 Purchasing and Supply Chain Management 15 BEMM128 Brand Design 15 BEMM178 Innovation Management 15 BEMM190 Digital Transformation 15 BEMM265 Sustainability and Behaviour Change 15 BEMM375 Sustainable Tourism Management 15 BEMM394 Entrepreneurship: New Venture Creation 15 BEMM778 Applied Digital Marketing Analytics 15 BEMM782 Digital Marketing Planning 15 BEMM786 Service Design and Innovation 15 BEMM801 Entrepreneurship: Business Simulation 15 BEMM827 Marketing Technologies 15 BEMM779 Content Creation and Communication 15 BEMM800 Foundations to Business Communication 15 Sustainable Finance pathway modules [See note b above] BEAM102 Financial Institutions' Risk Management 15 BEAM103 Climate Finance and Investments 15 BEAM104 Sustainable and Responsible Finance 15 BEAM052 Corporate Governance and Finance 15